Tailored Brands, Inc.’s purpose is to help our customers love how they look. We accomplish this by providing a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. We help fulfill this mission by providing our employees with an engaging and inclusive workplace focused on teamwork, growth and respect.
We are seeking a highly motivated and experienced Associate Manager, E-mail Marketing to join our Digital Marketing Team in our headquarters in Fremont, CA.
Coordinate the development and launch of promotional, targeted and customer lifecycle email campaigns. Utilizing cross-functional project management skills and digital knowledge, this role will ensure that all email projects remain on schedule, on brand and well executed.
Responsibilities and essential job functions include, but are not limited to, the following:
•Leads coordination and development of email marketing campaigns from brief to deployment.
•Works in partnership with internal cross-functional teams including brand, eCommerce, creative, production, social, legal, and analytics to communicate campaign activities and to ensure deliverables are aligned and integrated into existing plans for streamlined execution.
•Responsible for heavy project management across all phases of email creation and deployment; Includes the following:
o creation/management of all creative work orders, calendars and timelines, status and coding docs and reports
o coordination/management of internal business reviews
o management of creative/deployment feedback through internal stakeholders,
o working closely with email production & data teams to convey mailing instructions, deliverables, segmentation, data, creative/deployment feedback, etc.
o QA/testing of all email deliverables
o Archiving, reporting and optimization
•Manages digital communication calendar and works closely with creative traffic manager to ensure full end-to-end execution of all deliverables are met.
•Looks for opportunities to improve processes and establish effectiveness/efficiencies across email strategy and campaigns; Looks to increase revenue-driving opportunities and engagement via email channel through data connection, personalization and innovation.
Skills, Abilities, Experience & Qualifications
•Bachelor’s degree or equivalent related work experience
•1-3 years email marketing experience
•Understanding of email best practices, metrics and associated KPIs; Familiar with dynamic content, segmentation strategy and data connections as it relates to email marketing.
•Excellent project management, problem solving and organizational skills.
•Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment
•Excellent communication skills; present ideas clearly and concisely, both in writing and in person
•Strong analytical skills; comfortable distilling data into insights/optimization opportunities
Work Environment, Physical & Mental Demands
•Ability to work at least 40 hours per week from the Company’s Fremont, California corporate office with flexibility based on project needs