Credit Card Marketing Manager (Chicago, IL, US) at Harley-Davidson

The Credit Card Marketing Manager will lead the development of our Credit Card marketing strategy and the execution of comprehensive and integrated consumer marketing campaigns to drive the growth of all consumer finance offerings.

• Develop and own the Credit Card marketing plan - development, execution and evaluation of campaigns across various channels, includin direct mail, email, customer service and consumer events
• Execute campaigns through multiple touchpoints to maximize new customer acquisitions
• Collaborate with leadership to develop new product variations to meet consumer needs including developing customized cross sell strategies that ensure we deliver the right product for the right customer at the right time
• Utilize portfolio analysis to segment and target customers via lifecycle & direct marketing campaigns
• Develop process and analytical capability to drive segmentation and execution strategies (by product/customer, timing of offer & pricing)
• Supervise the production process for all campaign materials
• Monitor and measure program results and adjust strategies as necessary; ensure all marketing test and learn activity is structured and robust enough to divulge key insights and highlight growth opportunities
• Ensure campaigns and marketing tactics support strategy as well as meet program deadlines
• Work closely with Originations, Risk, IT, and Product Leaders to ensure processes/campaigns maximize new account acquisition
• Manage legal and compliance requirements for marketing initiatives and campaigns

Protection of information and compliance with the law are  paramount. Protecting employee, customer and corporate information is everyone's responsibility at Eaglemark Savings Bank. All employees must follow established safeguards, including policies regarding data protection, segregation of duties, and access to information based solely on business need. Further, it is the responsibility of all employees to maintain awareness and understanding of relevant laws, regulations, internal policies and procedures, and to comply with all of them.

A bachelor's degree in Marketing or a related field is highly preferred.

This role typically requires a minimum of 5 years of related experience. Qualified candidates should be able to demonstrate the followin

• Proven experience demonstrating strategic thinking, strong execution skills and consistently meeting deadlines in a fast-paced environment
• Creative and a problem solver
• Self-directed, high-energy, strong work ethic
• Experience with a credit card and/or loyality program is highly preferred as is knowledge of the financial services industry