RESPONSIBILITIES:Kforce has a client seeking a Senior BI Analyst in Tempe, Arizona (AZ).
Essential Job Functions:
- Be the first point of contact for reporting and data questions for marketing team for overall marketing programs; Familiar with key metrics to track for Data Driven Marketing such as impressions, conversion rates, click thru rates, etc.
- Build Reports, dashboards, and ad-hoc data files to support a broad range of business needs in various tools primarily Power BI and Excel, but have knowledge about other data visualization tools such as Tableau, etc.
- Provides interpretation of data and reporting results
- Validate that deliverables meet business need and requirements and that data is accurate and precise
- Work with cross functional users to understand data needs and map needs to reporting/BI capabilities; Have an advanced knowledge of reading and writing SQL queries; BW and BO capabilities a plus
- Adapt quickly to changing priorities and manage ambiguity
- Monitor digital campaign results and create reporting that will tell the story of the results using Google Analytics, Power BI, AdWords, and other reporting tools native to marketing tools
- Create and generate adhoc requests using existing reporting tools and/or Excel
- Bachelor's degree (B.A.) from a four-year college or university
- Minimum 3-5 years in a dynamic business environment conducting analysis, requirements definition, and reporting support
- 3 years minimum using Microsoft Excel formulas, pivot tables, formatting, variables, etc. along with Power BI or other data visualization tools
- Minimum 1 year of experience or exposure to Digital Marketing efforts in an organization
- Competent in SQL queries
- Have a basic knowledge of marketing processes and strategies
- Strong communication skills
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.