Tracks and analyzes number and quality of visitors to gauge effectiveness of the website. Monitors, compiles, analyzes, and evaluates incoming website traffic. This position typically requires a four-year degree or related experience. Generates reports on web traffic and trends and patterns including revenue, conversion, and marketing campaign performance. Coordinates marketing objectives with web developers based on system capabilities. Tracks time spent at site. Researches, evaluates, and makes recommendations for purchase of web analysis software. May recommend changes to website and provides cost/benefit analysis of such changes. May work with marketing department to increase site's stickiness and reduce shopping cart abandonment rate. 0-2 years of experience with SQL required.
Adobe Analytics, Tableau, HTML, and CSS preferred.