A Googol - mathematical term for a 1 followed by 100 zeros. This name was chosen by founders, Larry Page and Sergey Brin, to reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful. Search Search is how Google began, and it's at the heart of what we do today. We devote more engineering time to search than to any other product at Google, because we believe that search can always be improved. We are constantly working to provide you with more relevant results so that you find what you're looking for faster. To that end, we've added services such as personalized search, which tailors results for you if you are signed in to your Google account. You can also find images, videos, maps, patents and much more. With universal search technology, you can often find all of these things combined in one query. Ads As a business, Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them. Hundreds of thousands of advertisers worldwide use our Google AdWords program to promote their products and services on the web. In addition, hundreds of thousands of partners, from bloggers to major online publishers, participate in our Google AdSense program. This program delivers ads from our AdWords advertisers that are relevant to the content or search results on partner sites. We also offer a number of other services to advertisers, including various advertising formats on YouTube, Google TV Ads, as well as online ad serving and management services through DoubleClick. Apps Today people want the same ease of use on their work computers that they have on their increasingly powerful personal computers. This is why we offer businesses a suite called Google Apps incorporating Gmail, Google Calendar and Google Docs to help people communicate and collaborate more easily. It's powerful enough for large enterprises (we use it across all of Google, in fact) but simple enough for smaller businesses too. We're continually improving Google Apps, so you always have the latest version without worrying about maintenance or upgrades. And it's much less expensive than most traditional software. Google Apps is designed to fit the way people naturally live, work and socialize, so they can focus on what they're doing rather than worrying about maintaining the software. Mobile You should be able to access all of Google's services wherever you are - even if you don't have a computer nearby. We make it easy for you to use your favorite Google products, from Google Maps to YouTube, right from your phone. As mobile devices become increasingly central to people's lives, we work hard to find new and better ways to help you get the information you need when you are on the go.