The Associate Brand Manager is responsible for executing the business strategy for new and existing products. This is a general management role with $50MM P&L responsibility for the brand / product category. This individual will be the brand's advocate for their product category, ensuring that new and existing products enhance the brand and maintain the brand's positioning in the market. Reporting to the Tempur-Pedic Director of Brand Management, the Associate Brand Manager will work closely with the Brand Activation, New Product Development, Sales, Finance, and Operations teams to drive business performance, including the development and launch of new products. In addition, this individual will be the subject matter expert for their business, understanding market trends and bringing innovative concepts to market. The ideal candidate for this position can demonstrate their creative energy and passion for implementing Tempur-Pedic Pillow & Accessory initiatives.
Essential Duties, Responsibilities, and Key Results Area:
Builds/Maintains category expertise with a thorough understanding of the target consumer, competitive insights, customer strategies, and sales environment to lead sales and marketing strategies. Socializes key category insights with cross-functional teams.
Works with the larger brand team, translate the brand goals into Product and Innovation Pipeline and annual plans for the category.
Business and Financial Management:
Defines inputs for new product/pricing/promotion business cases, working with finance and brand leaders to complete analysis.
Partners with sales, finance and supply chain to support forecast and delivery of business expectations.
Responsible for understanding competitive landscape and making recommendations for how to win in the market via product, price, promotion and distribution.
Innovation and Product Portfolio Management:
Leads a cross-functional team to create a robust pipeline of new products based on consumer insights and market needs following the stage gate process and fitting within Brand/Category strategy.
Serves as Brand Management lead on new product core teams partnering heavily with product development and operations to successfully design and develop winning new product -- on time, on cost, on quality.
Delivers product launch excellence through close collaboration with sales, retail marketing and brand activation, including management of the product lifecycle (post launch cost reduction, end-of-life planning, advanced development of next product cycle).
Support channel specific product and marketing needs by defining and championing product differentiation strategy.
Integrated Marketing Planning:
Responsible for briefing internal teams on brand/category strategy and new product launches to ensure that packaging, advertising, PR, training & POS align with the project objectives.
Provides direction & collaborate with cross-functional creative teams to develop successful new product launch plans and go-to-market strategies.
Insights and Data Analysis:
Uses market data and consumer research to understand new opportunities for the brand or product.
Uses internal sales data to manage business performance and become the subject matter expert for the given product/channel/retail responsibilities.
Cross Functional Collaboration:
Becomes the lead point of contact to Sales for products/category.
Connects various parts of the business to advance key initiatives.
Other primary duties and responsibilities include the following; however, Management reserves the right to assign or reassign other appropriate duties to this job at any time. This document excludes the marginal functions of the position that are incidental to the performance of fundamental job duties.
Ideal Candidate Possesses These Attributes:
Entrepreneurial with the ability to think and act creatively and strategically.
Results oriented with "roll-up-the-sleeves attitude" and proven ability to successfully execute.
Passionate brand champion that brings Tempur-Pedic positioning to life, always with a strong consumer orientation.
Proven analytical skills with ability to assess business performance and recommend action.
Possess the background and experience sufficient to be recognized as a leader throughout the organization.
Work successfully in a complex environment with multiple stakeholders.
Proven experience as a great facilitator that leads by example.
Strong presentation skills with the ability to translate consumer driven innovation into strong sell-in stories for Sales teams and their Customers.
Proficiency in Microsoft PowerPoint and Excel a must.
Internal and External Interfaces:
Marketing, Brand Activation
Marketing, Retail Marketing
New Product Development
Sales and Sales Development
Tempur Sealy is proud to be an Equal Employment Opportunity and Affirmative Action employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
BS/BA Degree in Marketing, Business, or other related field required.
MBA a plus.
1-3 years corporate experience in a marketing, product development, sales, or finance.
To perform this job successfully, the employee must be capable of performing each essential duty and responsibility satisfactorily. The requirements herein are the minimum levels of knowledge, skills, and/or abilities required.
Work Environment/Physical Requirements: Fast-paced corporate office environment. Some stress may occur. Regular travel is not expected in this position; however, travel around scheduled projects such as program rollouts may be necessary.
The work environment and physical demands characteristics are representative of those an employee encounters while performing the essential duties, responsibilities, and key results of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties, responsibilities, and key results outlined herein.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled