Reporting to the Operations Director of Extended University, the Associate Director of Extended University Enrollment Management and Outreach provides strategic leadership and operational management for the enrollment services including graduate, undergraduate, non-credit and workforce training programs.
The Associate Director is also responsible for developing, implementing, and overseeing services, programs, communications and marketing initiatives that will attract students that meets the Extended University's enrollment goals.
- Provide direction, strategic vision, and evaluation to the enrollment services, which includes undergraduate, graduate, non-credit, and workforce training programs.
- Develop and implement a strategic enrollment management plan driven by institutional priorities, informed by data and national best practices in partnership with program directors and school deans.
- Review and improve processes and systems within enrollment services to ensure efficient, accurate, effective enrollment services for prospective and continuing students.
-Develop performance indicators that establish metrics to track departmental efficiency and enrollment goals and forecast probabilities and trends.
- Collect and organize data concerning all phases of the enrollment process including prospect, applicant and yield management. Analyze data and provide regular reports to assist in planning and strategy development.
- Ensure that enrollment services departments utilize best practice technologies, online access and automated work-flow to provide efficient services for students and other constituents.
- Collaborate across the campus to assess and improve services to students to support retention and efficient time to degree.
- Oversee enrollment management team to include graduate, undergraduate, non-credit, workforce training programs recruiters and the admissions.
Outreach and Recruitment:
- Develop recruitment/marketing plans to meet Extended University's overall undergraduate, graduate, non-credit, and workforce training enrollment goals.
- Develop and implement new recruitment initiatives to improve student enrollment
- Develop and facilitate effective, timely, and responsive communication efforts including branding, website, social media, publications and other communication vehicles.
- Collaborate with community partners to develop new non-credit and workforce training programs
- Maintain collaborative working relationships with colleagues across campus to achieve enrollment goals through comprehensive development and execution of recruitment plans.
- Oversee the generation of various types of data to track and monitor the effectiveness of recruitment strategies.
- Oversee the management of the domestic student admission process.
- Oversee the provision of comprehensive services to applicants, with special emphasis on expediting and ensuring accuracy of the application, evaluation, and notification processes.
- Oversee the evaluation of workflow and development of new procedures to improve operational efficiency and services; critically review procedures/processes that may be impacting the efficient and timely processing of applications and other admission documents and oversee the implementation of improvements as necessary.
- Ensure regulatory compliance relating to admissions, appeals, and petitions as well as the interpretation, communication and enforcement of federal, state, CSU, and institutional regulations and policies with respect to admission.
Other duties as required and assigned.
- Bachelor's degree.
- Minimum of five years of experience in enrollment management.
- Strong knowledge and experience within a university environment and exposure on current issues and trends facing Enrollment Management including admission, financial aid, outreach and retention.
- Ability to maintain confidentiality and to work with sensitive information, documents and data.
- Demonstrated experience in working in a complex and demanding work environment with the ability to manage multiple and simultaneous tasks and responsibilities.
- Demonstrated management skills working with professional and support staff to implement and manage projects and programs related to the functions of the Division.
- Demonstrated experience in conceptualizing, planning, and implementing strategies and achieving divisional goals.
- Demonstrated experience in budgeting and resource management.
- Demonstrated experience in effectively using organizational and planning skills, including managing multiple projects and deadlines.
- Ability to apply strong quantitative analysis and perform cross-functional projects, design and evaluation of current projects, policies and procedures.
- Strong analytical skill and an ability to define problems, collect data, establish facts, and draw valid conclusions.
- Demonstrated experience establishing and accomplishing short and long-term goals and objectives.
- Demonstrated analytical skills to evaluate programs and events, and prepare written analytical reports.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.