Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Associate Trade Marketing Manager in White Plains, NY leading Danimals & YoCrunch brands.
Lead Trade Marketing for given brand(s) to translate BU objectives and strategies into sales and channel specific strategies and objectives that drive sustainable, profitable growth in the BU. Ensure that trade spend meets objectives within brands to deliver brand short-term and long-term financial commitments. Facilitate the communication between sales and brand marketing. Provide the business intelligence for given BU/products to the sales team to create and develop customer plans. Steward across go-to-market processes ensuring that sales/customer voice is considered (customer business planning, new product launches, supply chain allocations, hold-back estimates for trade spend allocation, etc.)
■ Translate BU objectives and strategies into sales and channel specific strategies and objectives
■ Actively monitor execution of plans to ensure that BU targets and sales targets are being met
■ Maintain trade marketing budget responsibilities
■ Coordinate with the Yogurt Business Unit to build the brand plans and stories for sales to execute
■ Lead commercialization of new product development and launches
■ Monitor and track brand performance across US retail landscape to identify opportunities to grow and develop the market
■ 4 year college degree in Business or related field
■ 3+ years previous experience in sales or marketing experience within CPG industry
■ Prior experience developing relationships with retailer partners, and marketing knowledge is a plus
■ Excellent planning and organizational skills, including superior communication skills (written and verbal)
■ 25% travel
Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com. Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.