The Sealy Brand Manager is responsible for strategically implementing the business strategy for new and existing products, with a focus on the Premium segment of Sealy. This is a general management role with $150MM P&L responsibility for the brand / product category. This individual will be the brand's advocate for their product category, ensuring that new and existing products enhance the brand and maintain the brand's positioning in the bedding market. The Brand Manager will work closely with the Brand Activation, New Product Development, Sales, Finance, and Operations teams to launch new products and drive product performance. In addition, this individual will be the subject matter expert for their business, understanding market trends and bringing innovative concepts to market. The ideal candidate for this position can demonstrate their creative energy and passion for implementing product initiatives and launches.
Essential Duties, Responsibilities, and Key Results Area:
Builds/maintains category expertise with a thorough understanding of the target consumer, competitive insights, customer strategies, and sales environment to lead sales and marketing strategies. Socializes key category insights with cross-functional teams.
Supports Brand leaders in setting the brand/category near- and long-term strategy. The Brand Manager must be able to define Where to Play and How to Win for their respective Brand / Category. Responsible for translating this long-term plan into a Product Pipeline, Innovation Pipeline and actionable annual plan to deliver budget.
Business and Financial Management:
Understands drivers of any gaps to sales/profit performance and uses cross-functional relationships with Sales, Retail Marketing, and Brand Activation to recommend and implement a plan of action.
Leads developing the business case for new products, including estimating sales and financials.
Manage Brand/Category P&L - interpret corporate goals into brand/category Objectives, Goals, Strategies & Metrics
Responsible for understanding competitive landscape and making recommendations for how to win in the market via product, price, promotion and distribution.
Innovation and Product Portfolio Management:
Leads a cross-functional team to create a robust pipeline of new products based on consumer insights and market needs following the stage gate process and fitting within Brand/Category strategy.
Serves as Brand Management lead on new product core teams partnering heavily with product development and operations to successfully design and develop winning new product -- on time, on cost, on quality.
Deliver product launch excellence through close collaboration with sales, retail marketing and brand activation, including management of the product lifecycle (post launch cost reduction, end-of-life planning, advanced development of next product cycle).
Develops a winning product pipeline while balancing product innovation and financial targets in close partnership with Sales.
Integrated Marketing Planning:
Responsible for briefing internal teams on brand/category strategy and new product launches to ensure that packaging, advertising, PR, training & POS align with the brand pillars.
Provides direction & collaborates with cross-functional teams to develop successful new product launch plans and go-to-market strategies.
Insights and Data Analysis:
Uses market data and consumer research to understand new opportunities for the brand or product.
Uses internal sales data to manage business performance and become the subject matter expert for the given product/channel/retail responsibilities.
Cross Functional Collaboration:
Becomes the lead point of contact to Sales for products/category.
Connects various parts of the business to advance key initiatives.
Other primary duties and responsibilities include the following; however, Management reserves the right to assign or reassign other appropriate duties to this job at any time. This document excludes the marginal functions of the position that are incidental to the performance of fundamental job duties.
Ideal Candidate Possesses These Attributes:
Results oriented with "roll-up-the-sleeves attitude" and proven ability to successfully execute.
Strong strategic aptitude that can translate qualitative and quantitative data into actionable insights and plans.
Passionate brand champion that brings Sealy positioning to life, always with a strong consumer orientation.
Possess the background and experience sufficient to be recognized as a leader throughout the organization.
Proven analytical skills with ability to assess business performance, discover key insights and make recommendations for optimization.
Relevant experience in product development, taking an idea through a toll-gate process from concept to commercialization.
Knowledge of financial statements and ability to quickly identify/evaluate financial trends for opportunity assessment.
Entrepreneurial with the ability to think and act creatively and strategically.
Work successfully in a complex environment with multiple stakeholders.
Proven experience as a facilitator that leads by example and can rally teams around a vision.
Strong presentation skills with the ability to translate consumer driven innovation into strong sell-in stories for Sales teams and their Customers.
Proficiency in Microsoft PowerPoint and Excel a must.
Internal and External Interfaces:
Member of the Brand Management within the larger Marketing organization
Marketing, Consumer Marketing
Marketing, Retail Marketing
New Product Development
Sales and Sales Development
Tempur Sealy is proud to be an Equal Employment Opportunity and Affirmative Action employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
BS/BA Degree in Marketing, Business, or other related field required
3-5 years of Brand/Product Marketing experience required in a corporate environment
To perform this job successfully, the employee must be capable of performing each essential duty and responsibility satisfactorily. The requirements herein are the minimum levels of knowledge, skills, and/or abilities required.
Work Environment/Physical Requirements: Fast-paced corporate office environment. Some stress may occur. Regular travel is not expected in this position; however, travel around scheduled projects such as program rollouts may be necessary.
The work environment and physical demands characteristics are representative of those an employee encounters while performing the essential duties, responsibilities, and key results of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties, responsibilities, and key results outlined herein.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled