Cracker Barrel is on the search for a talented creative writer, content creator and experienced marketing professional to join us as our next Creative Copywriter. In this role, you will work with the Director of Creative and Marketing Content, the marketing team, internal stakeholders, outside agencies, vendors, and the Lamplight creative team to concept, plan, manage and produce marketing and assets across all forms of media that support the achievement of business goals and meet corporate and/or marketing communication objectives.
• Works with marketing leads/senior management to concept, write, and help produce marketing materials that promote the brand, and drive sales• Represents brand at relevant photo shoots and makes client creative decisions on set (may require travel)• Continuously seeks, recommends, helps plan and implement creative changes that improve marketing efficiencies for the organization• Provides creative writing suggestions to colleagues, outside agencies, vendors or designers to bring creative assets up to brand and quality standards• Provides guidance and recommendations on creative solutions to help ensure proposed creative will meet business objectives• Reviews all copy internally produced that’s guest-facing for adherence to current brand guidelines and quality standards• Periodically reviews external agency copy and photography to ensure CB Retail objectives, creative POV, creative guidelines and quality standards are met• Works closely with the Director of Creative on ongoing creative projects from concept stage through production of asset• Provides creative guidance for projects necessary to the running of the business and its goals• Works with designers, photographers and other resources to plan, design and produce marketing elements• Works with internal clients to successfully deliver guest-facing creative requests that meet strategic business objectives, brand guidelines and quality standards• Assists in the planning and writing of other approved employee-facing creative requests, on an as-needed basis• Small amount of travel in order to stay relevant on business topics for the betterment of the enterprise (i.e. seminars, conferences, meetings)
• College degree and 5-7 years of experience in a relevant position• Demonstration of ongoing education in the design field and emerging media and portfolio of writing• Ability to self-manage and concept/design creative pieces/campaigns that achieve business results• Clear understanding of marketing strategic objectives and the role of creative in achieving those objectives• Ability to articulate clear creative critique• Advanced understanding of creative brand guidelines and quality standards• Excellent personal communication skills• Can-do mindset, self-driven, proactive, and positive attitudes a must• Can exercise keen judgment• Experience in managing multiple projects and priorities simultaneously• Ability to interact effectively with senior management as well as peers across the business enterprise• Excellent written and verbal communication skills• Production of still and video assets highly desired • Knowledge of Adobe Creative Cloud software suite
NOTE: Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our décor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do not.