Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
Profitably grow Pepperidge Farm business at assigned accounts. Deliver against all sales fundamental objectives.
Drive Profitable Growth
•Build a comprehensive sales plan that delivers net sales growth in line with AOP targets and profit as measured on the P&L statement.
•Develop plans for distribution, space, merchandising, promotion to deliver growth.
•Responsible for accurately forecasting volume, trade and net sales on a monthly basis.
•Manage product mix to meet distribution, merchandising and ACV objectives for each chain account.
•Create, communicate and implement plan-o-grams that align with gold standard recommendations.
•Continuously collect competitive information, analyze data and identify implications/opportunity for business growth.
•Provide information and insights back to marketing on competitive, market, customer trends, program success.
•Effectively manage trade budgets and maintain documentation for financial audits.
•Analyze all PF trade promotional activity and results (pre, during and post-program) to ensure success and drive trade efficiency.
•Effectively launch new items and “innovation” by securing authorization, POG placement, promotional and display support.
•Implement Joint Business Planning process with strategic customers. Leverage the strength of the entire Campbell's portfolio of brands and work with Acosta/Broker Managers to develop enterprise wide opportunities.
•Faciliate Top to Top meetings with Customer VP /or above to align on strategy, growth goals and big bets.
•Collaborate with brand marketing, customer planning and other business unit account teams on one voice initiatives.
•Prepare and present proposals for improving distribution, space, sales and service in retail stores.
•Develop Category Management strategy with key customers and initiate partnerships to ensure PF is viewed by Customers as category experts called upon to lead category initiatives.
•Call on Regional Customer Headquarter buyers/chain supervisors to present marketing and merchandising programs and gain support for execution.
•Establish and maintain relations with all assigned chain account headquarters and field retailer’s decision-making personnel to ensure clear understanding of the customer’s business.
•Attend trade functions, customer events and leverage resources such as Kantar to enhance your knowledge of the customer and their strategies.
•Collaborate with Mars agency to produce meaningful shopper marketing initiatives for customer(s) that support big bets.
•Explore and support e-commerce opportunities within customer including click and collect, curbside, direct to home and third party partnerships.
Win in the Marketplace
•Grow PF's dollar share in all categories including fresh bakery, cookies, crackers, stuffing as measured by IRI.
•Drive distribution of focus skus.
•Improve display rates and quality of merchandising as measured in IRI.
•Partner with Operations Team to ensure display objectives and programs are executed flawlessly.
•Provide compression selling materials such as decks, sell sheets, volume objectives, sales recaps, display plan-o-grams on a consistent basis.
•Expand the PF footprint (space) at customers, focusing on the store perimeter, linear space and other display opportunities.
- Act as consultant to customer, bringing insights on categories, brands, industry trends and more to bring value to customer and provide win for both customer and PF.
- Build, maintain and leverage strong customer relationships to secure meetings to sell in profitable programs to drive growth. Anticipate challenges, present solutions and follow up to provide superb service.
- Collaborate with other departments such as brand marketing, customer planning and CSC customer teams to elevate joint business planning process.
- Drive execution through our DSD system via communication, alignment across the organization.
- Collaborate with local Field Management to formulate action plans to address problems and capitalize on opportunities.
Communicate account plans and programs to Distributors to education, gain alignment and buy-in during regularly scheduled Distributor meetings.
3 – 5 years experience in selling to consumer products accounts, CPG industry preferred
- Strong Selling skills
- Strong Negotiation skills
- Strong Financial Planning skills
- Strong Analytical, Forecasting and Trade Management skills
- Excellent Customer Management skills
- Experience with Joint Business Planning process
- Strong knowledge of Shopper Insights
- Proficiency with computer – MS Office and other forecasting/trade management systems
- Exceptional communication/presentation skills
Local travel to accounts.
Travel outside geography less than 10%
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.