THE RIGHT FIT
- Passionate about growing brands people love who are also making a positive impact?
- Have experience working remotely as a Digital Marketing Account Manager or similar role for another agency?
- Proven track record of client success delivering content and lead generation campaigns?
- Do you understand digital marketing and paid advertising strategy, the inbound methodology, and HubSpot well?
- Have a positive outlook on life and have mastered delivering a great client experience?
- Looking to join a growth-driven, highly-collaborative, agile, fun, supportive, and fast-paced agency?
- Are you a strong project manager and confident communicator?
- Do you like Kombucha?
Ok, enough with our questions already, here are the deets you're most likely interested in...
WE ARE WINDFARM
WindFarm Marketing is an award-winning inbound marketing agency located in Roseville, California. We are looking to expand our team of marketers with someone who has solid, client-side, agency experience and a background in delivering digital and content marketing solutions to mid-sized or enterprise brands. Our agency specializes in growing B2C brands online, especially health and fitness companies.
We are making great traction and we need help to service our growing client base. We host local Inbound Marketing meetups in Sacramento and have been a Hubspot partner since 2013. WindFarm was even awarded Rookie Agency Partner of the Year by Hubspot in 2014 (insert high-five emoji here)!
We believe our culture makes WindFarm a fantastic place to work and grow your career. Our marketers are highly relational, smart, scrappy, proactive, ambitious, tech-savvy, analytical, creative, and dynamite writers and verbal communicators (and maybe a little competitive). We all work very hard to create value for others, but know that life outside of work matters too.
The Digital (lnbound) Marketing Account Manager, in a remote capacity, is responsible for developing and delivering ROI-driven digital marketing strategy, exceptional client service, and remarkable project management for a portfolio of WindFarm client partnerships.
A Day In The Life Of...
At WindFarm, our Digital Marketing Account Managers know they are responsible for client success and have a knack for delivering an extraordinary client experience. You will lead, deliver and optimize digital (inbound) marketing strategy and lead generation campaigns for a diverse set of clients. Variety is the spice of life for a Digital Marketing Account Manager and a typical day could involve any of these tasks:
Building a digital marketing game plan, delivering a strategy presentation, or facilitating a client-workshop
Developing detailed buyer personas for a new client
Generating a content strategy and blog topics for each stage of a buyer's journey
Creating or refining audience targeting, ad creative or copy tied to social or PPC ads
Updating project management platform throughout the day to ensure timely deliverables
Leading client communication and meetings, successfully navigating sophisticated marketing discussions with Marketing Directors, CMO's, and Owners (some with very direct opinions and challenging personalities).
Managing client campaigns end-to-end (strategy, graphics delivery, promotional copy, ads, optimization and testing, analytics, and reporting)
Creating and testing email campaigns
Defining lead scoring and lead nurturing marketing automation workflows
Writing a content order for a blog post or educational download
Curating content for social media posts
Creating an editorial calendar for a client
Participating in internal strategy meetings
Evaluating active/past campaigns, developing insights from data and recommendations for improving strategy
SKILLS & EXPERIENCE
Previous success working in a completely remote role
Maintain a positive attitude in the midst of challenging situations
Bachelors degree in sales, marketing, business administration, or related field
Two (2) years successful client strategy and service record for an agency managing multiple key accounts
Two (2) years of delivering effective digital marketing campaigns and results
Stellar client communicator and project manager
Experience with marketing automation software (HubSpot, Marketo, Pardot, etc).
Mastery of Facebook, Instagram, LinkedIn, and Google AdWords advertising platforms.
Incredible attention to detail and excellent writing skills.
Healthy methods of coping with stress while navigating challenging conversations and maintaining an open and positive disposition toward others.
Strong listening, verbal and client troubleshooting skills.
Desire to work and ability to thrive in a fast-paced, dynamic and partially virtual environment.
A self-starter who thrives on responsibility and impressing clients with results.
A voraciousness for reading and staying current on the dynamic world of digital marketing and marketing automation.
A strong motivation to be part of a growing organization where they can make a positive difference.
Disposition to be a healthy person and be part of building healthy communities.
A culture every team member loves
Ongoing education and professional development
INSTRUCTIONS FOR APPLYING:
Please be sure to submit your application along with a Cover Letter answering the questions: "Why you?" and "Why WindFarm?"