Digital Marketing Manager at 100%

Job Summary:

Oversee and plan all digital marketing activities globally. Collaborate with regions and ecommerce teams to drive brand awareness and revenue

Duties/Responsibilities:

• Develop, plan and manage the digital marketing go to market calendar in accordance with the brand calendar
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Build and manage all pay per click adword advertising venues including google.
• Develop photo and video concepts with design/creative that will perform on social and through digital marketing platforms
• Manage social media strategy globally
• Plan and execute all social advertising
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed by implementing programs that will optimize planning and efficiency within the digital department
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights
• Identifies new platforms and tools to market the brand digitally.
• Plans, executes, and measures experiments and conversion tests
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results
• Develops digital marketing team by providing information, educational opportunities, and experiential growth opportunities

Requirements

Digital Marketing Manager Qualifications/Skills:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy
• Go to market planning and execution

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience working with Netsuite and Shopify
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Benefits

100% provides an attractive work environment and benefits including:

• Medical and dental insurance
• Life and long-term disability insurance
• 401k
• Paid vacation
• Employee discounts on 100% product
• Casual work attire
• Company loaner bikes

About 100%®:

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr.