The position comes with great responsibility for managing communications of the Bishop of San José and the entire Diocese, using communications as a tool to spread the Gospel. This position is responsible for leading the development and implementation of a holistic communications strategy for the Diocese. They oversee all public relations aspects of the Diocese, build and sustain the Dioceses reputation for quality, reliability, and customer satisfaction. This position manages innovative and creative marketing and communication strategies, understanding the importance of timing and responding to crises and setbacks expediently, overseeing a team of diverse communications roles and ensuring that information released is consistent with the strategy at large.
The purpose of this position is to expand and guide the internal and external (media and public relations) communications efforts in the diocese; to implement broad and modern communication activities in order to effectively communicate with a multi-cultural Catholic community and general public. This position will establish and maintain a collaborative network of parish, deanery and school communications officers to effectively ensure clear, transparent and open communication channels throughout the diocese. This position will be a proactive resource for the establishment of effective chancery, parish, deanery and school communication systems.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING:
(other duties may be assigned)
- Advise and support the Bishop, the Bishop’s Cabinet and assigned task forces in establishing and maintaining effective internal and external (public and media relations) communications programs and processes.
- Develop and implement a strategic marketing and communication plan with measurable outcomes for a Diocese residing in Silicon Valley. This process should include the engagement of key stakeholders and development of an advisory committee.
- Ensure articulation of Diocese’s desired image and position within the Diocese in both internal and external communication.
- Establish and support a Diocesan Communications Policy Statement, communication programs, protocols and standards, including processes and vehicles.
- Responsible for editorial direction, design, production and distribution of the online newspaper, magazine, newsletters, brochures, bulletins and other communication vehicles.
- Help conceive creative ideas and direction working with writers and photographers/graphic designers within and outside the organization to develop quality online news, newsletters, website, social media and other communication vehicles.
- Guide project teams to develop articles, videos, social media, community stories and disseminate these using various channels throughout the Diocese.
- Lead and contribute to reviewing, editing and writing of all communication for internal and external audiences.
- Identify specific audiences, messages, desired outcomes and vehicles for communication.
- Elevate the professional profile of formal and informal communications within the diocese.
- Develop and maintain a collaborative network of parish communications officers to coordinate and disseminate information through appropriate vehicles and venues.
- Act as a resource to parishes, deaneries and schools, including training, to develop internal and external (public and media relations) communication programs and processes.
- Assist and guide parish, deanery, school and diocesan communication teams regarding use of established communication vehicles and protocols.
- Proactively encourage reciprocal communication with constituencies for the purposes of: determining if the message has been received, encouraging ongoing dialogue, and gathering information for evaluation of the process.
- Regularly evaluate internal and external communication programs and processes for the purposes of modification and improvement.
- Advise the Bishop and the Bishop’s Cabinet regarding effectiveness of diocesan-wide communication methodologies and processes and the effective use of communication channels.
- Promote the annual Catholic Communication Campaign (USCCB) and consult regarding the dispersal of local CCC funds.
- Work with the technology department to standardize electronic communication vehicles and maintain accurate information.
- Departmental budget creation, examination and adherence to diocesan G/L guidelines.
- Take on the planning and execution of communications initiatives to help with the workload of the staff.
OTHER OR SHARED RESPONSIBILITIES:
- Coordinate research to determine most effective means of communication to various constituencies within and outside the diocese.
- Develop strategic, broad-based means (radio, television, newspaper, etc.) to ensure that the “good news” of the Diocese is generated to appropriate audiences effectively.
- Ensure that appropriate communication vehicles and translations are consistently available for communicating with major ethnic groups in the diocese.
- Assist Diocesan Offices Department Heads to maintain consistent use of appropriate vehicles for dissemination of information to parishes and schools.
- Advise the Communication Staff and the Editor of The Valley Catholic regarding the release of information/news.
- Assist the Stewardship and Development Office, as well as other Chancery Departments with public relations programs for the ADA and other critical initiatives of the Diocese.
THIS POSITION SUPERVISES:
- Content & Marketing Manager
- Communications Business Manager
- Communications Production Manager
- Communications Intern
Education and/or Experience: Bachelor’s degree or Master’s Degree in non-profit or corporate communications and/or public relations. 5-7 years experience in communications with electronic media, social media and print media is required. 3-5 years of experience in managing a communications or marketing department, plus corporate, diocesan or parish, religious community communications and marketing leadership or equivalent combination of education and experience. The employee must have substantial knowledge of Church structure and culture.
Language Skills: Ability to read, analyze and interpret documents of the Catholic Church. Ability to write reports, business correspondence, policies and speeches. Ability to effectively present information in both oral and written form and respond to questions from groups, clients, and the general public. Bilingual/bicultural skills are preferred.
Computational Skills: Ability to read, analyze and interpret statistical data for reports. Ability to read, build and manage a budget.
Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where little, if any standardization exists. Ability to interpret a variety of instructions in written, oral, diagram or schedule form. Ability to understand levels of confidentiality and provide appropriate information corresponding to that understanding.
Technical Skills: Technically proficient in Microsoft Office, particularly Word, Excel, Access and Power Point. Technically proficient with Drupal or other web based content management systems. Technically proficient with email marketing systems such as Constant Contact or Exact Target. Technically proficient with Adobe Acrobat CS5.