Responsible for developing insights and strategies from data pulled through social analytics tools, digital analytics tools, primary and secondary market research and business analysis and competitive data. Translate insights into creative marketing strategies and transform consumer insights into reports and strategic plans. Use strong communication (verbal and written) to collaborate with the agency teams with planning, creative and social medial leads to develop audience-centric, Key Performance Indicator (KPI) driven content campaigns that inspire audiences and influence beliefs and behaviors. Serve as a champion of trends and intelligence. Monitor market, cultural and social trends and interpret their impact on behavioral shifts relevant to client business. Act as a key point of contact and provide updates and findings to the agency wide teams, accompanied by actionable insights and tactical recommendations. Responsible for projects with clients and represent the firm in new business pitches. Package and communicate research findings, insights and strategic recommendations in both written and verbal methods, in a clear, concise and compelling way. Contribute to agency thought leadership around social science, creativity and innovation. Represent the agency at industry events. Keep abreast of the latest social measurement tools and relevant industry trends.
Apply here, or send resume to: Will Hulslander, Methods+Mastery LLC, 1999 Bryan Street, Suite 3400, Dallas, Texas 75201. Please specify ad code SDWH. EOE. MFDV.
Minimum Requirements: Bachelor’s degree or U.S. equivalent in Engineering, Mechanical Engineering, Economics, Mathematics, Statistics, Analytics, Business, or a related field, plus 5 years of professional experience analyzing and interpreting social-related data from standard software packages and client databases to pattern spot and formulate actionable insights and strategies. Must also have the following: 2 years of professional experience performing evaluative volumetric and content analysis of earned social data using social media monitoring tools (including Sysomos, Netbase, and Tracx); 2 years of professional experience using platform analytics tools (including Facebook Insights, YouTube Insights, and Twitter Analytics); 1 year of professional experience using Google Analytics and Google AdWords; 1 year of professional experience using enterprise tools (including Omniture); 1 year of professional experience using Excel and Tableau; 1 year of experience using real-time listening for real-time engagement (including social media command centers); 1 year of professional experience distilling complex (data from 4+ data sources and melded into single database) and high volumes (100K+ rows and 30+ columns to have more a million data points of data into simple Key Performance Indicators (KPIs) and data visualizations, dashboards and scorecards; 1 years of professional experience preparing and giving presentations summarizing data, insights, outcomes and implications for internal teams and clients; 1 years of professional experience working with and managing multi-disciplinary teams.