Statement of Purpose
The Fitness Director (FD) is responsible to oversee all fitness operations to ensure the delivery of professional, high quality, safe and innovative health and fitness services and programs to our membership. This high-profile position has a broad range of responsibilities and should be considered the functional “fitness expert”. The Fitness Director is responsible for the management and revenues associated with all fitness related services and programs within the club. The candidate must possess the right combination of people skills, enthusiasm for service, and a passion for sales. The FD must have a very clear understanding of the following areas of emphasis:
The ClubCorp Service Standards and the support of the standards through training and practice
Fitness operations (member service, communication, marketing, purchasing, supplying, budgeting, financial analysis, staffing, training, staff development and supervision)
Business development, profit and loss analysis
Fitness program development, implementation and evaluation
ClubCorp standard operating procedures and practices for fitness staff in all areas
The Fitness Director will report directly to the General Manager with dotted line to The National Fitness Director.
Bachelor’s degree in health related field
Current personal training certification (ACSM, NASM, ACE, PTA Global, NFPT, CSCS or NSCA)
Previous fitness operations/management/supervisory experience
Demonstrated marketing and sales experience
Previous managerial experience including budgeting (revenue generation, expense control), business planning (strategic and operational) and the ability to develop and implement operational systems
Strong interpersonal skills
Ability to lead a team to succeed
Excellent verbal and written communication skills
Excellent customer service attitude and abilities
Professional, friendly manner
Enthusiastic, responsible, and dependable team player
Self-motivated, takes initiative with strong work ethic
Well organized and detail oriented
Willingness to acquire new skills
Innovative thinker who enjoys creating new programs
Proficient with a PC/Windows environment
Advanced degree preferred
Scope of Work (includes, but is not limited to):
Work with the General Manager to create quarterly strategic sales plans
Achieve quarterly and yearly fitness revenue goals set forth by the company
Manage and motivate the fitness team to ensure budgeted sales goals are achieved or surpassed
Conduct weekly sales meetings and create monthly performance reviews to recognize individual performance.
Maximize sales volume/personnel of all fitness related departments
Monitor performance, tracking and accountability of fitness staff
Assist with recruiting, interviewing and hiring fitness positions
Develop, review and support the Group Exercise program
Supervision, recruiting, interviewing, hiring, training of fitness positions
Monitors performance, tracking and accountability of all fitness staff
Ensures staff adheres to the corporate policies and procedures
Establishes and tracks goals for all fitness related sales activities
Facilitate the continuing education of the fitness personnel and provide support for appropriate certification.
Insure exceptional customer service by staff through the development and implementation of training/staff incentive programs, and continuing education opportunities to improve department.
Propose annual departmental business plan, which addresses major objectives, budgetary guidelines, staff development and facility improvements for the upcoming year.
Operate all fitness operations within established budgetary guidelines.
Manage and process payroll in accordance with company policy
Manage the lead generation activities, referral programs, guerilla marketing, health fairs, strategic partnering, sales contests and sales inventory.
Monitors and drives activities relating to fitness related sales, EBITDA and retention.
Review and analyze on-going marketing promotions with General Manager. Suggest appropriate new marketing ideas.
Conduct daily and monthly reconciliation of department budgets for all revenue and expenses.
Track member usage in all fitness areas and execute retention and revenue generating programs within the department.
Promote retention, value, continuing education and professional follow-up throughout the guest and member’s experience.
Communicate with the General Manager regarding daily and monthly club revenues and expenses; executing any necessary adjustments in the current monthly department budgets.
Ensure fitness equipment is properly maintained: coordinate with the Equipment Maintenance Director/provider to see that equipment is kept in immaculate condition.
Research, propose and purchase new equipment as needed for the fitness center.
Oversee all safety related issues in the Club relating to members, guests and employee.
Program Planning, Promotion and Implementation
Execute and maintain an annual calendar of programs as part of the department’s business plan.
Accurate, timely completion and review of department programming proposals and evaluations with the General Manager. Proposals should include program information, a timeline for implementation, and a breakdown of revenues and expenses.
Create, organize, execute and evaluate ongoing programs as well as special events dealing with the health/fitness department (revenue generating and retention programs), and coordinate and/or partner with other departments.
Develop and introduce new services and programs on a regular basis.
Develop relationships with outside institutions to increase our visibility in the market.
Timely completion and development of club newsletter articles.
Market and promote all fitness programs and services with the goal of enhancing member participation in these events.
Keep current with research in exercise physiology and related areas of fitness.
Read monthly industry publications, which include bot not limited to Club Business International (CBI), Club Industry and IHRSA publications.
Keep current with programming trends in the fitness industry and keep the club on the leading edge with its fitness programming.
Attend any club sponsored developmental or educational seminars and programs. Continually strive to improve management skills.
Attend a national fitness conference annually (IHRSA, ACSM, NSCA, IDEA). Report to the fitness staff regarding these seminars.
Participation as an active member of the American College of Sports Medicine, NSCA, IDEA or other appropriate professional organization. Stay current with all journals and publications within this organization (i.e. Medicine in Science in Sport and Exercise, IDEA, NSCA journal).
- See job description