Lead growth marketing strategy across acquisition and retention.
Creation of full funnel strategies to drive customer acquisition in a multi-channel business.
Strategize, execute, and improve targeted demand generation strategies for all performance media, paid and owned channels, including email, paid search and social.
Build dashboards for measuring and sharing results on business critical KPIs related to growth (volume, retention, lifetime value) and own achievement of weekly and monthly KPIs.
Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Programmatic, etc.
Design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
Use analytics and work collaboratively with sales to keep segmentation and targeting laser sharp.
Improve foundational metrics and make data-driven decisions to optimize programs and audience journeys, communicating relevant insights to internal teams.
Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
Partner with cross-functional teams (creative, brand) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.
Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
Collaborate with functional partners to forecast and plan company revenue growth.
Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.
The Ideal Candidate will have:
BS or BA preferred
6+ years of experience in eCommerce, with a deep focus on performance-based growth marketing.
Experience working across the full DTC marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels).
A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, Cost per action, return on spend, retention and lifetime value.
Both Business to Business and Direct to Consumer experience necessary
Strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action.
Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Google Optimize.
Strong track record of effective collaboration with creative/brand marketing and product management teams.
Experience building, leading, and managing a team of direct reports.
The ability to operate in a rapidly changing and fast-paced environment
Strong writing and communication skills
Personal interest in health, wellness and/or sports and fitness industry