Varo is on a mission to redefine banking so it's easy for everyone to make smart choices with their money. Our app offers bank accounts and high-yield savings accounts that don’t cost a thing, tools to help you manage your money and save automatically, and invitation-only personal loans at competitive rates. On the contrary, traditional banks charge fees, offer next-to-nothing savings rates, and don’t work with their customer’s best interests in mind.
Varo is distinct from other fintechs: With preliminary approval for a bank charter from the Office of the Comptroller of the Currency (OCC), we're on our way to becoming the first mobile-centric national bank in the country. Our unique team combines the best people in tech and banking, and we’re wildly passionate about keeping our customers happy by helping them manage and grow their money. Based in San Francisco and privately held, Varo has raised $189M to date, led by Warburg Pincus and The Rise Fund / TPG Growth.
ABOUT THE BRAND TEAM
What are we doing?
Building a bank brand for the way more people want to live their lives.
Our ultimate goal?
To make Varo the most loved, respected and recommended brand in banking.
How do we do that?
By creating a culturally relevant, inclusive brand, and telling the heart- and mind-opening stories that are shared with us, every day, by our courageous, confident, passionate, creative and hard-working customers.
ABOUT THE HEAD OF INTEGRATED MARKETING
We’re looking for a strategic, creative and insight-driven marketer who is motivated by brands that are tearing down barriers and using technology to reinvent industries.
This position will report to the Chief Brand Officer and will be responsible for activating the Varo brand and driving organic customer acquisition through the execution of fully integrated marketing campaigns. This position is directly responsible for brand media, brand advertising, and integrated marketing; and ensures that all cross-functional groups (indirect responsibility) contribute to integrated communications plans (social, email, publishing, direct marketing, PR, etc.). This position is accountable for the relationship, deliverables and performance of our media partners, advertising creative partners and other agency(s) as plans dictate.