JOBTITLE: Director of Physician and Provider Relations (PPR), Generalist (Hospitalor Market)
GENERALSUMMARY OF DUTIES: The Director of Physician and ProviderRelations,Generalist is responsiblefor developing and retaining customer relationships to drive growth for keyhospital services.The Generalist worksas an extension of hospital leadership and operations, focusing on key internaland external customers to grow hospital volumes. These customers include:physicians and surgeons, CEOs of outreach hospitals, EMS leadership, freestanding ER/urgent care leadership and staff, advanced practice providers, surgicalleadership, and physician office staff. Thegeneralist represents a key leadership role in the hospital and is proficientin working within an integrated sales organization.
SUPERVISOR:Reports directly to Division Vice President of Physician and Provider Relations.Matrixed reporting relationship to hospital CEO.
DUTIESINCLUDE BUT ARE NOT LIMITED TO:
Develops and executes strategicplans to grow hospital volumes, including inpatient admissions, outpatientservices and surgical volumes.
Engages with physicians and surgeonsin the OR, understands basic OR protocols and procedures.
Evaluates market data and financialinformation for facility service lines in collaboration with leadership, toidentify priorities, create data-driven customer target lists, call cycles, anddevelop sales plans with measurable results.
Actively prospects for new businessand growth in hospital environment.
Identifies barriers andcommunicates to leadership using CRM system. Is responsible for Issue Resolutionprocesses and works to implement solutions and completes follow-up meetings togain or retain business.
Using internal and external dataand resources, develops an understanding of service line attributes, trends andopportunities to develop a clear service line strategy and growth plan withmeasurable results.
Builds data-driven business cases forstrategic growth proposals such as physician recruitment/employment, serviceline development, equipment purchases or foot-print expansion and proactivelypresents to facility leadership.
Develops understanding ofcustomer’s business and challenges, and uses that understanding to developsales plan and customer focused solutions.
Identifies critical activities andtasks, effectively allocates time to consistently meet or exceed productivityexpectations; develops and maintains a call cycle and routing plan.
Executes sales strategies and monitorseffectiveness of sales plan and modifies strategies and activities as necessarybased on measurable results. Educatescustomers on services offered by facility and effectively conveys benefits ofthe business relationship.
Completes consultative salesmeetings with customers to gain a thorough understanding of customer needs,business and challenges, and uses that understanding to develop a sales planand customer-focused solutions to drive facility growth.Consistently uses CRM system to trackactivities.
Prepares and presents sales reportsas required by leadership to identify trends, additional business opportunitiesand obstacles to business growth.
Participates in annual strategicbusiness planning and leads medical staff development/succession planning.
Executes strategic physician engagementprojects, including but not limited to the Physician Engagement Study, MedicalStaff Planning, and Physician Referral Panel programs.