This a vital moment in the life of The New York Times as we evolve into a subscription-first company while continuing to hold truth to power without fear or favor.
The Manager, Audience Strategy is a key connector across internal and external partners as we work to build a best-in-class digital subscription business. This role is part of the Marketing & Media Strategy team within the larger Marketing organization at The New York Times.
The ideal candidate will be someone with deep knowledge in audience building and activation nuances, experienced in multiple media channels, and is able to think strategically across all. The candidate can take initiative to identify and clear roadblocks and drive efficiency. Experience in an AdTech or MarTech space is required.
Cross Channel Strategy: S/he will be representing Audience and Media in discussions with internal stakeholders and external agencies in developing and executing cross channel audience strategy to meet the goals of our consumer business. This person will be the expert on our available 1st and 3rd party targeting capabilities and will directly source, build, track, and maintain these audiences for activation. For new attributes, this candidate will manage the communication for any strategic rollouts that impact stakeholders.
Audience Management: This candidate needs to be an expert with audience building nuances across behavioral, contextual, and prospecting for multiple channels and ID spaces. This person will own the audiences we manage in our data management platform (DMP) as well as our customer relationship management (CRM) systems and will work closely with our Operations and Data Insights groups to source and define new attributes for targeting.
Traditional and Digital Media Experience: The ideal candidate has a keen understanding of the interactions between display, video, and social platforms. Offline experience a plus. This person should be comfortable reaching out to vendors to understand new opportunities needed to drive business goals. They should be equally comfortable reaching out to vendors for go-to-market recommendations, escalating troubleshooting needs, and providing product feedback.
Cross Collaboration: The Manager, Audience Strategy will collaborate with internal partners and external agencies to manage coordinated audiences across paid and owned media. As the industry evolves, this person will partner with internal partners and external agencies on strategic usage of channels. Contributing to evolving and improving reporting dashboards is a requirement.
Leadership and Initiative: The individual has strong presentation skills and will articulate and produce strategic plans and recommendations in highly visible settings. The individual is able to consistently meet deadlines, lead end-to-end execution, and take initiative to overcome challenges by proposing solutions and proactively addressing problems as they arise. This person is very comfortable with media technology having previously worked in a technical capacity and is committed to staying on top of the fast evolving ad tech ecosystem.
Industry Expert: This candidate is a team player and contributes by sharing their expertise and knowledge with the organization. A strong positive attitude and proactive issue resolution skills are required. As an individual contributor, this person is comfortable presenting POVs to senior management and can positively represent the Marketing & Media Strategy team.
5+ years experience
Deep experience with audience strategy development
Deep experience with data management platforms (BlueKai preferred) and Liveramp
Familiarity with troubleshooting out-of-the-box data integrations
Strong organizational skills and focus on attention to detail
Performance reporting on technical improvements and business value
Agency management for audience deployment and optimization
Experienced with DFP, DBM, BlueKai, Adwords, Bing, Facebook, Twitter
Familiarity with Customer Data Platforms (CDP) and QA/troubleshooting data delivery is a plus
High attention to detail required
Excellent communication and collaboration skills
Comfort in managing SLAs and escalating when required
Flexible and nimble to think around tough business problems
Organized and efficient
Ability to respond well under tight timelines and pressure
Benefits and Perks:
- Make an impact by supporting our original, independent and deeply reported journalism.
- We provide competitive health, dental, vision and life insurance for employees and their families
- We support responsible retirement planning with a generous 401(k) company match.
- We offer a competitive parental leave.
- We are committed to career development and ongoing learning, and provide employees $8,000 annually for tuition reimbursement.
- We have frequent panel discussions and talks by a wide variety of newsmakers and industry leaders.
- Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.