Nintendo of America Inc. The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at http://www.nintendo.com. SUMMARY: Manage strategy and implementation of online advertising campaigns including Search Engine Marketing (SEM), Social, Pay per click (PPC), Retail, remarketing, Dynamic Creative Optimization (DCO) and performance marketing. Act as an expert in digital advertising including the programmatic media landscape, and apply knowledge on day-to-day management of campaigns, as well as consult on best practices with cross functional teams. DESCRIPTION OF DUTIES + Provide digital ad leadership for campaigns including establishing campaign goals and objectives, setting KPIs, determining targeting strategy, and messaging as part of integrated campaigns. + Develop and implement plans with the marketing team while continuously monitoring results and implementing continuous improvement methodologies + Develop Data Management Platform (DMP)/marketing tech integration roadmap and execute through cross-channel/team collaboration. + Oversee paid social marketing campaigns, optimize performance based on ROI targets, and build strategic testing roadmaps + Partner with cross functional Marketing Analytics team to test, learn and develop a deeper understanding of how Performance Marketing campaigns contribute to business success + Verify and approve timeline and budget management per campaign + Ensure appropriate internal and external approvals and compliance with legal/disclosure requirements + Work collaboratively with partners throughout the marketing department, team members and agencies to align on overall creative approach. + Diligently monitor, optimize and report on campaign performance against KPIs, with proactive cross functional and internal communication on campaign happenings + Manage a team of SEM and digital ad experts + Manage external vendors and agency partners SUMMARY OF REQUIREMENTS + Minimum of 2 years' experience in demand side online advertising + Minimum of 5 years' experience strategic management and hands on execution of paid social and other digital advertising platforms + Experience with programmatic trading or campaign management with Facebook Business Manager, AdWords, DoubleClick Bid Manager + Experience with third party online ad serving solutions (DoubleClick for Advertisers, Sizmek, etc...) + Ability to synthesize data and analytics from a wide variety of sources into concise, actionable insights and recommendations + A passion for everything digital, with an active interest and understanding of online advertising industry trends + Knowledge of Nintendo products highly preferred + Video game industry experience a plus + Bachelor's Degree with a plus in Mathematics, Statistics, Economics, or Finance We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity...celebrating strengths.