Manager Marketing Analytics
Location: Salt Lake City, UT, or Richardson, TX
The Manager, Marketing Analytics will be responsible for delivering advanced analytics and data-centric support for the marketing team in a B2B environment. This role will work closely with the Marketing and Sales teams to identify business problems and provide data-driven solutions. This role will champion the intelligent use of data to help tell the story and inform strategic business decisions.As a Manager, Marketing Analytics a Typical Day Might Include the Following:
Ownership of the overall B2B marketing analytics strategy and process.
Analyze complex data sets to develop actionable insights and trends that can drive differentiated approaches for lead generation and account-based marketing.
Lead the day-to-day collaboration with Marketing and Sales stakeholders to communicate insights and recommend data informed strategies.
Capture business requirements for data and analytic solutions and collaborate with Marketing team to ensure business requirements align with business needs.
Support the processes to implement data insights into action by integrating into Salesforce CRM system.
Partner with Marketing leadership to provide insights, drive decision making and reconcile data at an upper level.
Own the reporting project queue and ongoing project management for reporting.
Work closely with Marketing Data Management team for collaboration on data strategy.
To Land This Gig You'll Need:
- Bachelor's degree in Marketing, Communications, Statistics, Data Engineering or related field or equivalent work experience required.
6+ years' experience using large B2B marketing data sets and analytical tools
3+ year managing employees is a high-tech company
In-depth knowledge of B2B analytics data, pipeline measurement, attribution methodologies and industry standards
Understanding of key Marketing KPIs including SiriusDecisions Demand Waterfall metrics and conversion rates
Tableau, Domo, or equivalent report building experience
Extremely detail oriented with the ability to identify and solve problems.
Organizational and project management skills including the ability to prioritize multiple projects and complete according to tight deadlines
Ability to develop and nurture good working relationships with internal stakeholders
Strong communication, presentation, and leadership abilities
Proficient in the MS Office suite
Experience with a Customer Relationship Management tool (Salesforce)
Experience with a Marketing Automation Platform (Marketo)
Experience in B2B marketing within SaaS technology companies
Basic knowledge of SQL
Managing teams of analytics professionals