As a Marketing Analyst you will proactively work as part of the Naked Lime Marketing division of Reynolds and Reynolds to provide monthly marketing services to assigned dealership accounts. You will manage your assigned accounts via telephone and email to ensure that monthly marketing campaigns and strategies are customized and optimized to achieve maximum effectiveness.
Your specific duties will include the creation of marketing campaigns utilizing a variety of channels such as direct mail, email, texts, landing pages and newsletters. To ensure the success of our advertising efforts, you will use our internal software to track the effectiveness of each campaign on a monthly basis. In this role, you will be able to develop and build rapport with dealership personnel and provide progress reports to determine the return on investment of the various campaigns. If you are looking for a fast paced, creative and customer service oriented role, this position is for you!
- Bachelor’s degree – marketing or business-related major, a plus
- Strong verbal and written communication skills
- Customer service experience, a plus
- Strong attention to detail
- Highly organized
- Team oriented