IVF Florida is the premier provider of compassionate and patient focused fertility & reproductive services, with utmost integrity and concern, delivered through a dedicated, diverse and expert team of physicians, scientists and staff.
We are currently looking for a Strategic Marketing Manager based out of our Margate, Florida location to manage all sales and marketing efforts for the practice to develop, establish, and maintain marketing strategies and meet organizational objectives.
Responsibilities Include But Are Not Limited To:
Manage / coordinate marketing, advertising and promotional activities.
Review externally distributed collateral material for appearance, message and practice image continuity.
Develop annual budgets and tracking to insure metrics and driving to budget success.
Analyze patient research, current market conditions and competitor information.
Develop and implement marketing plans and projects for new and existing programs.
Coordinate marketing activity within agreed budget.
Report on return on investment and key performance metrics.
Create marketing presentations and monitor industry best practices.
Identify and address potential issues while offering suggestions within scope.
Support with the interviewing and screening process of staff, including professional liaisons, marketing representatives and call center representatives.
Initiate and coordinate vendor support to meet marketing objectives.
Coordinate regional meetings – including selection of locations, presentations, topics and agendas.
Review sales visits in Salesforce to ensure completion and timely entering of the calls.
Support in developing materials for strategic / board meetings.
Collect and review mandatory paperwork from liaisons - which includes monthly marketing calendars, weekly territory planners, lunch sign in rosters and time off requests.
Monitor and track all of the centers online activity and report weekly, monthly and quarterly results to the Executive Director.
Professional Liaison Support
Coordinate training of new Liaisons - which includes field sales training, Salesforce, documentation and overall review of the position. Monitor and visit liaisons when necessary.
Work with the inventory tracking documentation to ensure all inventory is stocked and up to date at all practices.
Support the department with the use of Salesforce and CRM programs.
Support the sales team with territory tracking – which includes collecting data and creating reports, charts and timeline graphs.
Assist with the compilation, completion and formatting of the competitive shopping spreadsheet for the region.
Coordinate recommendations for annual physician holiday gifts and cards.
Provide guidance with the execution of patient seminars, which includes: promotion through emails, social media, and seminar flyers, tracking patient revenue generated from patient seminars.
Complete a quarterly spreadsheet and summary of NP appointments/revenue generated from seminars and make suggestions for necessary changes.
Provide guidance with booth development and creation for conferences.
The ideal candidate will have a college Degree B.A. or B.S. in Business, Marketing, Health Care or Liberal Arts & Sciences. MBA degree is a plus.
Minimum 5-7 years’ experience in fertility/women’s health marketing / sales experience. Direct fertility center experience is preferred.
Experience with Salesforce or equivalent CRM.
Experience with Marketo or similar marketing automation programs.
Knowledgeable of time and territory management skills.
Demonstrate self-motivation and professional integrity.
An understanding of paid and earned online marketing and analytics.
Proficient in budgeting and metric tracking.
Experience in purchasing print and radio advertising.
Computer literate and proficient in MS Office.
Contribute to team effort by maintaining an excellent rapport with physicians, liaisons, managers, corporate team and all other departments involved.
Ability to work independently and demonstrate good judgment.
Ability to communicate accurately and concisely and remain calm under stress.