Marketing Manager from Randstad

Position Description:

Marketing Manager

Project Overview:

Our client's digital gaming store is at the heart of their platform's ecosystem, providing the apps, games, and digital content that bring the devices to life. The tore serves over 2B+ users in 190 markets, and is a critical driver of company's overall revenue growth. The mission of our Growth Marketing team is to create marketing programs that cultivate valuable relationships with our diverse user base, helping users get the most out of the gaming store in a fun and engaging way.

As a Growth Marketing Manager, you are a storyteller with strong writing and editorial skills. You craft compelling narratives about our client's gaming store and use off-store push marketing (notifications and email) to drive enrollment and engagement for critical strategic programs for the gaming store. You bring user-focused marketing experience and strong analytical marketing skills, which allow you to build scalable programs that meet the needs of demanding super-gamers, users turning on their first mobile phones, and everyone in between across the globe.

You use data and experimentation to drive growth, with testing and iterating in your DNA. You come to the brand with a track record of delivering high impact, creative concepts on time and to specification. You are a "can do" person who enjoys fine-tuning small details, as much as you do strategically thinking about the big picture. You're someone who is motivated to get things done and views obstacles as exciting challenges that demand creative solutions.

Overall Responsibilities:

Push marketing (email/notifications) / CRM experience, particularly around setting and managing promotional offers for a consumer product.

Experience launching and scaling marketing programs that span multiple countries

Deep interest in the behavioral economics behind user decisions, as well as market-specific needs and nuances.

Experience partnering closely with product and engineering counterparts; Experience driving A/B testing and optimization

Track record of creative problem solving and bias towards action

Top 3 Daily Responsibilities:

Creative brief writing & localization

Project management and cross-functional collaboration

Campaign experimentation design and execution

Required Skills:

BA/BS required in any field

At least 3-5 years of experience in retail / GTM marketing role.

Large-scale project management experience across multiple countries.

Demonstrated strong performance in prior roles with outstanding execution, resourcefulness, and creativity.

Strong leadership, interpersonal, communication, and problem solving skills.

Demonstrated ability to develop strategy and business plans, as well as analyze customer and market insights and market spend effectiveness.

Detail oriented with proven track record of driving tactical executions.

Excellent written and oral presentation skills

Comfortable presenting to senior decision makers

Analytics and reporting

Nice to have Skills (not required):

5 years of experience in CRM / growth marketing

Knowledge / experience in mobile, e-commerce, and/or gaming experience.

International marketing

Top 3 Daily Responsibilities:

•Creative brief writing & localization
•Project management and cross-functional collaboration
•Campaign experimentation design and execution

Required Skills:

BA/BS required in any field

•At least 3-5 years of experience in retail / GTM marketing role.
•Large-scale project management experience across multiple countries.
•Demonstrated strong performance in prior roles with outstanding execution, resourcefulness, and creativity.
•Strong leadership, interpersonal, communication, and problem solving skills.
•Demonstrated ability to develop strategy and business plans, as well as analyze customer and market insights and market spend effectiveness.
•Detail oriented with proven track record of driving tactical executions.
•Excellent written and oral presentation skills
•Comfortable presenting to senior decision makers
•Analytics and reporting

Nice to have Skills (not required):

•5 years of experience in CRM / growth marketing
•Knowledge / experience in mobile, e-commerce, and/or gaming experience.
•International marketing

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.