Marketing Manager at Aldon Company Inc.

Summary: The main responsibility of the Marketing Manager is to develop and implement effective brand-building strategies. You’ll develop ideas to meet sales and marketing objectives, research potential clients, execute plans and report on campaign results. In this role, you should be creative and results-oriented. An analytical mind, project management skills and research skills are essential to this job. In addition, you must be a strong written communicator and team player. Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.

Essential Functions:

Content Creation and Management

• Recommend and execute creative ideas for marketing activities that keep Aldon top of mind with existing and potential clients.
• Develop internal creative for use offline and online.
• Develop and maintain marketing collateral including writing and editing copy for, but not limited to, sell sheets, presentation decks, direct mail pieces, brochures, blogs and others as required.

Website Oversight

• Coordinate and manage the company website keeping it current with relevant information about Aldon and consistent with the brand. 
• Create and execute SEO plan that assists with online lead generation and Aldon SEO goals.

Agency and Project Management

• Track budgets with an eye towards maximizing gains and reducing costs.
• Supervise external creative and graphic design agencies.
• Manage printing activities and print coordination.

Sales  Support

• Build, maintain, archive & produce marketing mailing lists from CRM system.
• Produce send & track email newsletter and direct mail publications to new and existing customers.

Research

• Identify, research and develop target client lists for marketing and sales efforts.
• Research markets and study the company’s brand.
• Analyze industry, competition and market trends.

Knowledge, Skills & Abilities:

• Proven experience in B2B marketing roles.
• Ability to conduct research and analyze data.
• Organizational and project management skills.
• Excellent communication and teamwork skills.
• Experience managing a CRM database.
• Working knowledge of SEO best practices and experience applying them.
• Knowledge of LinkedIn and other social media platforms.

Education & Experience:

• 5-7 years relevant B2B marketing experience.
• BS or BA in Marketing, Communication, Business or related field.

About Aldon:

Founded in 1904, Aldon is a manufacturer and distributor of safety products for the railroad and rail shipping industry. To learn more about the company, visit our website: https://www.aldonco.com .