Marketing Personalization Manager I-MAR001252
Deliver on the strategic direction of U.S. Cellular’s personalization program by bringing use cases to life for customers and associates in all channels, delivering on our vision of real-time “1 to 1 marketing.” Support personalization “Command Center” project tracks/sprints to drive accountability in partners from technology, analytics, channel support, pricing, finance and project management.
Essential Duties and Responsibilities:
Support prioritization of personalization initiatives to leverage the decision engine for both outbound and inbound tactics.
Provide recommendations to improve customer experiences related to personalization data and analytics information.
Manages the overall delivery of personalization campaigns across channels.
Generate personalization reports and analyze results to provide guidance on future marketing actions based on analysis.
Conducts research and provides insight on marketing and personalization campaigns by using data from different channels and platforms, as well as from customer research.
Define marketing personalization requirements for targeted audiences by collaborating with cross-functional teams.
Prioritizing and planning of use cases for upcoming campaigns and initiatives in driving engagement with respect to established marketing critical metrics
Partner with other departments to identify, consolidate, and integrate customer and business needs and customer insights to prioritize project needs and requirements.
Implement best in class digital experiences and ensure progress is being made against project goals.
Contributes to process changes, decisions and business shifts necessary to achieve success through personalization.
Ensures that value propositions, tactics, and messaging are coordinated and consistent with overall marketing and channel strategies.
Bachelor's Degree in Marketing or related discipline
5+ years marketing experience
Strong Analytical skills, problem solving with Data
Strong cross-functional experience
Familiarity with analytic concepts like statistical significance, control groups and machine learning
Understanding of CRM marketing standard methodologies
Excellent oral and written communications skills
Advanced proficiency with Microsoft Office Applications (Excel, Word, PowerPoint, etc.)
Graduate education in strategy, marketing, analytics or related business field
Experience in wireless, telco or relevant subscription service companies
Customer experience design and management through roles in marketing, corporate strategy, digital technology or communications fields preferred
Job : Marketing
U.S. Cellular® is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.