We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
A3Ventures is the innovation lab and capital investment engine of AAA Northern California, Nevada & Utah. We invest in ideas and build products that help our Members and communities navigate the future.
GIG Car Share is pioneering one-way car sharing, showing how technology can make travel easier, cheaper and better for the environment.
In 2017, we launched Gig to provide a more convenient, affordable and environmentally-friendly transportation option. The service is entirely accessible via app – Gig Members can sign up in minutes and locate a nearby car. Gig has over 750 cars and serves seven cities across two regions.
We are looking for a Product Marketing Lead to join our marketing team, who will lead product adoption and growth in the Bay Area.
What you’ll do:
Identify opportunities by leading and synthesizing industry, competitor, and Member research
Develop and execute marketing strategies including segmentation, value proposition, budget, and channel strategy.
Create go-to-market strategy and launch Gig in a new market
Manage marketing campaigns and working with agencies to deliver high-quality creative results.
Exercise a data-centric approach to measure growth, determine campaign efficiency and answer the right questions.
Collaborate with cross-functional stakeholders to plan projects, define milestones, assign resources, assess risks, and help projects meet business objectives, deadlines, and budget requirements.
Manage large budgets for multiple programs which are complex in nature. Proactively manage budget and ensure forecasted expense targets are met.
Why work for us?
Impact. Reinvent AAA and the services we deliver to 50+ million Members whose lives we help improve.
Development. Our team is designed to incubate not just business concepts but also business leaders.
Recognition. We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.
Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service.
7+ years of experience in product marketing, go-to-market; experience working in technology, or transportation is preferred
Experience working on product marketing throughout a product's lifecycle
Experience planning, budget tracking, and reporting on marketing initiatives’ performance
Experience working in, or leading engagements with, marketing agencies
Bachelor's degree required, and an MBA is preferred
You use good judgment, and you contribute to strategy and align your actions to support it.
You apply disciplined fact-based judgment, balance rewards and risks, and deliver on commitments.
You have excellent communication skills and can translate complex details into simple user content.
You have superior analytical skills, and you consistently demonstrate structured thinking.
You know how to evolve your thinking and strategy based on research, data, and industry trends.
You have excellent interpersonal and teaming skills and the ability to work well with a range of people.
You have exceptional organizational, planning, and project management skills.
You exhibit strong attention to detail, follow-through, and accountability.
You have advanced data analytics skills and excellent business writing skills.
You have a passion for driving deep levels of Member engagement and retention.
You have a strong interest in mobility, urbanization, sustainability, and community building.