General Statement of Duties Under the direction of the Director of Marketing, the Marketing Specialist is responsible for implementing the organization’s marketing strategy through all aspects of the marketing and communications program. This position is an integral team member of the Marketing and Development Departments. Major Duties and Responsibilities: • Execute annual communications plan to carry out the marketing strategy • Create and distribute materials, internal and external, for organization-wide marketing and for all programs, content specific (written and otherwise) • Serve as webmaster of Focus: HOPE website (skills in WordPress are necessary) • Manage methods of reporting the effectiveness of marketing outreach • Compose speeches and letters for the CEO and senior leadership in conjunction with the Director of Marketing • Organize reports and dashboards for senior leadership presentations and board meetings in conjunction with the Director of Marketing • Collect and manage key metrics and statistics organization-wide and program specific • Work with Development Staff to create content for fundraising appeals and organizational newsletters, developing and implementing a communication plan for each • Develop social media strategy and manage all social media platforms • Represent Focus: HOPE at public functions, as needed • Manage communication of brand standards and guide for the organization • Manage the creation and distribution of the organization’s annual report • Maintain relationships with external marketing and communications contractors • Identify key relationships to leverage resources and communicate marketing strategy • Create and distribute press releases and serve as primary point of contact for media • Serve as a productive team member of both the Marketing and Development Departments • Perform other duties as assigned Skills and Abilities: • Strong commitment to civil and human rights • Excellent written and oral communication skills • Ability to work and communicate in a team environment • Proficient in Microsoft Office, Adobe, WordPress • Proficient in social media management • Ability to identify marketing and communication opportunities • Strong relationships with local media helpful (television, print and radio) • Ability to prioritize work across multiple departments • Strategic and innovative thinking • Experience in event photography • Strong participant interviewing skills • Experience in video production helpful • Highly organized, able to work and supervise under pressure from deadlines and multiple priorities • Ability to work occasional evening and weekend hours Education, Training and Experience: • Marketing, Communications, Public Relations or a related field; Bachelor’s Degree preferred • Minimum of two (2) years’ experience in a related field. Supervision Received: Perform duties under the supervision of the Director of Annual Giving and MarketingRequirementsEducation, Training and Experience:
• Marketing, Communications, Public Relations or a related field; Bachelor’s Degree preferred
• Minimum of two (2) years’ experience in a related field.