Marketing Strategic Planning and Analysis Manager - 4 at TalentBurst, Inc

San Francisco, CA

About the Job

Reference # :	19-00375	Title :	Marketing Strategic Planning and Analysis Manager - 4
Location :	San Francisco, CA
Experience Level :		Start Date / End Date :	02/01/2019 / 07/31/2019
Description
B2B Marketing Analyst Founded in August 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations from around the world - online or from a mobile phone or tablet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing number of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values. Airbnb is currently seeking a B2B Marketing Analyst to join Airbnb for Work, the team responsible for a Airbnb’s growth in the business travel segment. The Analyst will report to the Head of Marketing for Airbnb for Work and be responsible for supporting our revenue model across marketing channels. RESPONSIBILITIES Identify metrics that define marketing success and maintain the infrastructure, data, and tools necessary Analyze marketing campaigns and surface insights to be shared with the broader marketing org to drive optimizations Review and update process for marketing pipeline management to ensure forecasts are accurate Lead monthly and quarterly business review reporting for the Marketing team as part of the company’s planning process Drive marketing projects in collaboration with the team to achieve functional and reporting needs for Marketing Support ad hoc reporting in Salesforce, Google Analytics and Marketo, as needed Continuously develop new insights to inform decision-making and strategies for user acquisition, engagement, retention, and monetization Perform customer segmentation and profiling analysis Track customer behavior and life cycles, such as response, engagement, and churn QUALIFICATIONS Minimum five years in a marketing analyst or business planning role Experience diving into large relational databases and doing structured analysis Advanced experience with Microsoft Excel Excellent verbal and written communication skills Accuracy and attention to detail Experience with SQL or an interest in learning required Experience with Salesforce, Marketo or BI tools (Tableau, etc.) a plus Understanding of paid advertising trends and new marketing technologies Strong action orientation: Ability to 'do what it takes' and find a way to get things done regardless of challenges