Our newsroom SEO specialist is responsible for maintaining The Times’s visibility on the biggest news stories of the day and our priority evergreen stories and sections. They provide timely keyword recommendations for 5-10 of the day’s most important stories and when they are not tracking and updating stories we have selected for focus, look ahead to upcoming and anticipated news events (i.e. Olympics coverage, special elections, senate hearings).
He or She is also responsible for scaling SEO tactics, aimed at maximizing visibility within Google news carousels and Google News, to the broader newsroom editors. They do this by monitoring tool usage in the newsroom, contributing to regularly scheduled SEO trainings, and doing periodic analysis into the SEO tactics of news and features desks.
Attend daily news meetings and suggest 5-10 stories each day for close monitoring, updating, and other tactical optimizations (headline changes, copy changes, image optimization)
Alert editors in the newsroom to won and lost ranking and follow up to ensure they are actioned
Keyword research, selection and communication for the day’s top stories and for tentpole events
Keyword research, selection and communication for top features stories and evergreen sections
Supports the larger search team in delivering SEO training sessions to newsroom editors and regularly reviews and makes suggestions for improved training from our Digital Transition Team (DTT)
Provides monthly reporting on our search performance in Google News carousels, Google News and desktop search results
Regularly benchmarks our performance against competitors
He or she must also obsess over news, deeply understand the landscape of the Web and be committed to interpreting and responding to data.
Knowledge of the search engine industry, best practices for news search and knowledge of search engine algorithms
Experience using Google Analytics and other industry-leading SEO tools
Experience working closely with editors and reporters
This editor must be collaborative and able to partner with colleagues in the newsroom, strategy, product, data, marketing and beyond. Diplomacy is crucial.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.