GENERAL MANAGER PROFILE: PELICAN LANDING COMMUNITY ASSOCIATION, INC.
Located on Estero Bay in Bonita Springs, FL
(To apply click the link at the bottom of this page.)
(To apply click the link at the bottom of this page.)
THE ASSOCIATION GENERAL MANAGER OPPORTUNITY AT PELICAN LANDING
Pelican Landing Community Association (PLCA, Pelican Landing, or the Association), an unpretentious, approachable and breathtakingly beautiful community located in Bonita Springs, is looking for a sincerely and visibly engaged Association Manager to lead its staff, operations, and engage with community members. Successful candidates must have a proven track record of being a proactive, transparent leader and possess skills and experience in communications, homeowner association management, financial management, relationship building, team building, purchasing, and project management. He or she will also have a clear and targeted focus on providing exceptional resident services and experiences along with strategic and long-term planning for the community’s future prosperity. He or she will also have a strong understanding of Florida law relative to homeowner associations and not for profit businesses.
Click here to view a brief video about this opportunity.
PELICAN LANDING AND THE BONITA SPRINGS COMMUNITY
Pelican Landing is a community of 3,350 residences, spread across 2,365 acres accented by lakes and preserves. Its landscape is colorful and lush, and its winding roadways are shaded by canopies of towering palms and native oaks. Pelican Landing has gone to great lengths to preserve and enhance the natural environment – cypress hammocks, protected wildlife, and pristine wetland areas are an integral part of the community's design.
The first home in Pelican Landing was built in 1989. Thirty years later, the community is nearly fully built out. This residential community offers a variety of home styles in two phases including low-rise condos, attached or detached villas, cottages, estate homes, and high-rise condos with views of the Gulf of Mexico. Resale prices range from the $200K’s to $5M+. PLCA’s Phase I has 31 neighborhoods in Pelican Landing and Phase II has the 18 neighborhoods of The Colony. PLCA is financially sound with reserves that enable timely maintenance and replacement of assets.
Pelican Landing residents enjoy active lifestyles. The community includes a tennis center with 12 Har-Tru courts, a fully-equipped fitness center, six pickleball courts, two bocce courts and a community center where residents gather to play games and socialize. PLCA also offers residents a canoe/kayak park on Spring Creek, three fishing piers, a butterfly garden, and a marina on Estero Bay where residents can use sailboats and kayaks and enjoy complimentary sailing lessons. One amenity no other southwest Florida community can match — PLCA owns a 34-acre island in the Gulf of Mexico with sugar-sand beaches; accessible only via shuttle boat. There are also two, separately owned and managed private golf clubs with three 18-hole golf courses between them inside the gates.
PLCA is proud of its efforts to give back to the local community and endorses four charities that serve Bonita Springs, Estero, and the counties of Lee and Collier: The Bridge Fund, The Golisano Children's Hospital, Habitat for Humanity and the United Way. Residents play active roles in all four charities.
PELICAN LANDING AMENITIES
As mentioned earlier, Pelican Landing offers residents a wide range of activities and amenities. A pristine 34-acre island Beach Park is one of Pelican Landing’s crown jewels. Located at the northern end of Big Hickory Island, the Beach Park is accessible by boat shuttles from Coconut Point Marina. Residents enjoy swimming, sunning, shelling, bird watching, and fishing. Facilities include an attractive, elevated beach house with open decks, restrooms, shower facilities, nature library, two beach bocce courts, two open-air picnic pavilions, and a large, screened-in picnic pavilion with deck.
The Fitness Center, located in the Community Center, is another Pelican Landing Community Association amenity. PLCA maintains this 4,400 square-foot fitness center, including a 3,200 square foot gym equipped with a full range of cardiovascular and resistance equipment. In addition, a 1,200 square-foot aerobics room is used for various fitness classes.
The Tennis Center offers residents 12 state of the art Har-Tru tennis courts. The Tennis Center houses the tennis staff offices, a pro shop, and a social room. The PLCA also has six pickleball courts and two Har-Tru bocce ball courts located behind the Community Center.
The Sailing Center located at Coconut Point Marina maintains a fleet of sailboats including a Hobie Wave, an American 18 and ten Sunfishes. The sailboats are available for residents and their guests to sail in Estero Bay.
At PLCA’s Canoe/Kayak Park, the Association maintains canoes and kayaks for residents to use on Spring Creek, a quiet meandering tributary of Estero Bay. At Coconut Point Marina, kayaks are available to access Estero Bay, Mound Key and the beaches. PLCA maintains canoe/kayak storage racks at the Canoe/Kayak Park for resident-owned paddle craft.
Also located in Pelican Landing, Spring Creek Nature Park and Butterfly Garden is a serene place to relax, enjoy and learn about the marvels of nature; with a myriad of butterfly species, birds and native and wild plants.
BONITA SPRINGS & SURROUNDING COMMUNITY
Bonita Springs, located midway between Naples and Fort Myers, has become quite the sophisticate in recent years, blending almost seamlessly into North Naples to its south and Estero to its north. Golf course developments, shell-carpeted beachfront and a quiet downtown make Bonita Springs a highly desired destination offering a great quality of life in southwest Florida. In addition, local attractions include dining and Artis-Naples (home of the Baker Museum and the Naples Philharmonic) to the south in downtown Naples, and the historic river district and Barbara B. Mann Performing Arts to the north in Fort Myers. For baseball enthusiasts, Fort Myers attracts Red Sox and Twins fans during spring training at JetBlue Park and Hammond Stadium. In addition to great shopping in downtown Naples, nearby Estero has Coconut Point Mall, with its 140 shops and restaurants, and Miromar Outlet Mall.
PELICAN LANDING MISSION
Maintain and enhance the quality of life and property values of Pelican Landing.
PELICAN LANDING VISION
Pelican Landing’s vision is to provide a very desirable community that is characterized by its value, attractiveness, outstanding amenities and financial stability.
PLCA BY THE NUMBERS
- 3,350 residences
- 49 neighborhoods (Phase I and II)
- 2,365 acres
- $4.9M annual income (operating and reserve assessments)
- $2,315 annual HOA assessment per residence (includes $900 for bulk TV and high-speed internet)
- $2,500 initiation/transfer fee per residence
- $5.7M in cash reserves
- 9 board members serving 2-year terms
- 65-70 average age of members
- 30% of homeowners live in the community year-round.
To view a video about the community: http://bit.ly/pelicanlanding.
THE ASSOCIATION GENERAL MANAGER POSITION OVERVIEW
The Association General Manager (GM) is responsible for the day-to-day administration and operations of the Association. He or she directs and administers all aspects of the operations: the common areas, infrastructure, amenities, and staff, as well as all programs and activities, and member relations. The most important task is to provide outstanding service delivery and asset maintenance to support and enhance property values within the community. Essentially all PLCA operations and staff management are responsibilities of the GM.
Necessary areas of competency and expertise include personnel management, financial and budget management, human resources, statutory requirements relevant to homeowner associations, community relations, strategic planning, and board guidance.
The GM reports directly to the PLCA Board of Directors President who serves as a liaison between the staff and the remaining eight members of the board of directors. Direct reports include the assistant manager, controller, communications administrator, director of covenant enforcement, front desk manager, privacy manager, activities director, tennis director, and director of beach and marine operations. There are approximately 27 full-time and 20 part-time/seasonal employees.
PLCA committees include the Design Review, Finance/Audit, Landscape, and Privacy. The Amenity Advisory Groups include the Activities, Beach, Bocce, Butterfly Garden, Canoe/Kayak, Fitness, Pickleball, Sailing, and Tennis Advisory Groups.
THE GM JOB DESCRIPTION
FINANCIAL ACUMEN & GENERAL EXPECTATIONS
- The GM prepares the yearly goals and objectives upon which the annual operating and capital budgets are created and, after board approval, manages and controls the operations to attain the desired results. The GM communicates regularly with the board and finance committee about results-to-budget and is proactive in analyzing variances and identifying significant issues.
- The GM has a proactive part in the strategic planning process and real estate and broker community marketing and relationship enhancement, ensuring that each of these areas of focus consider current and future membership input and demographics. The GM must raise issues of note with the board and committees, providing realistic observations regarding their impact, importance and further providing recommended solutions.
- The GM is involved in the external community, e.g. – Lee County, Bonita Springs, and so forth, and other local and state governmental agencies, nearby communities, and civic organizations, etc., in order to position PLCA as a positive community leader, and to ensure the community’s assets and lifestyle are protected and maintained.
- The GM is the catalyst for examining and forecasting trends of membership demographics and service desires. He or she benchmarks the marketability of the community by comparing it to existing and new communities within the region. He or she also networks with local and national community managers and professional associations to stay ahead of local and national demographic and lifestyle trends.
- The GM provides sincere and visibly engaged leadership and interaction with PLCA community members. He or she is a consistent and positive force behind the creation and continuous enhancement of all aspects of PLCA; supporting the overall values of the property within the community. Recognizing and embracing opportunities to initiate ongoing dialogue with members must be a natural and intuitive part of the GM’s standard mode of operating and interacting.
- The GM ensures that members have consistent opportunities to provide input, suggestions, observations and concerns about all aspects of the Association and he or she, in turn, has multiple opportunities for communication and information exchange back to each constituency.
- The GM recognizes, respects, and supports the contributions of direct reports and staff, celebrating their successes, and holding them accountable for achievement of agreed-upon annual and more frequently determined goals and objectives. He or she regularly reviews the distribution of responsibilities and overall organizational structure to ensure relevance and appropriateness of the PLCA business model and the ability to effectively anticipate and deliver approved programs and operating efforts.
- The GM proactively works in concert with the board and committees, as appropriate, to keep them informed on all department head compensation, benefits, performance appraisal, disciplinary and other significant personnel actions. Additionally, he or she works with key reports to ensure that similar appraisals are conducted for their respective departments.
- The GM conducts regular performance appraisals and provides ongoing feedback relative to performance of each direct report. He or she interacts with department managers regarding the appraisal, discipline, and/or discharge of their respective direct reports.
- The GM consistently supports and encourages harmonious relations between all staff and departments and expects similar efforts from each direct report. He or she works to ensure that a strong, positive and cooperative relationship is in place with Pelican’s Nest Golf Club, The Colony Golf & Country Club, The Colony Bay Club, Bayside and Bay Creek Community Development Districts, the Hyatt Regency at Coconut Point, and their leadership and staff.
- The GM clearly understands and enjoys interacting with and recognizing PLCA members and believes in the concept of sincere and visibly engaged interaction. The GM is a primary, two-way conduit for information exchange, and must be consistent, positive and able to actively listen in this process. The need is for a true listener who places great importance on personal interactions with all constituencies of PLCA; gathering and disseminating information and data critically important to help determine the long-term, majority interests and desires within the Association.
- The GM is diplomatic in his or her communications and strives to build and foster relationships with the other constituencies on and around the community. The GM recognizes that win-win negotiations are integral with these entities to ensure the future growth of the Association and betterment of the community.
- The GM is the primary verbal and written communicator of necessary and important information for members and staff. The ability to convey information in an articulate, well-conceived and properly written manner is of utmost importance.
- The GM recognizes and appropriately adheres to Florida Statutes and laws governing meetings, notifications and other requirements of a homeowners’ association, and is the most knowledgeable resource for clarification and adherence to governing documents.
- The GM understands the value of the latest technologies and trends, as well as the latest and most popular social media applications and their use in today’s world of connecting with members through technology. The GM reviews and updates, where and when appropriate, the use of technology and quality of communication delivery on PLCA’s website and other areas within the operation.
- The GM coordinates with the Bayside and Bay Creek Community Development Districts (CDDs) to ensure that assets are well-maintained. For more information visit: www.pelicanlandingcdds.net.
- The GM operates successfully and provides solid leadership to the organization during times of crisis such as hurricane preparedness and response.
- The GM attends and coordinates meetings of the board of directors and all Association committees. He or she is viewed as a key and courageous thought partner with the board to proactively identify and effectively address all issues of importance to the well-being of PLCA. He or she arranges for proper minutes to be maintained for all board and designated committee meetings.
- The GM is primarily responsible for setting and maintaining protocols for the general care, maintenance, and upkeep of the physical plant and facilities to ensure that appropriate monies are available for said upkeep.
- The GM creates and maintains an organizational structure that ensures appropriate, necessary and reasonable distribution of duties and responsibilities; delegating and following up as necessary to ensure that actions and details necessary for success are completed.
- The GM ensures that PLCA operations are managed with exceptional integrity, sound business practices and principles in an honest and forthright manner.
- The GM provides day-to-day oversight on significant strategic and capital projects, as approved by the board and/or membership.
- The GM recognizes the need to continuously monitor and improve existing member services and introduces new programs and services to enhance overall member satisfaction and the value of residency at PLCA.
- The GM is familiar with applicable local, state and federal laws as they pertain to the Association, community and its employees, and assures that PLCA is operated in accordance with such laws.
- Review all PLCA governing documents, policies and procedures.
- Be highly visible and interactive throughout the community, including initially attending all neighborhood committee, condo association and HOA meetings to more quickly meet them, learn their needs and expectations and better understand the culture of PLCA.
- Understand history, amenities and services, financials, and residents’ expectations.
- Meet one-on-one with team members to learn their strengths, challenges, and motivations and set individual and team goals. The GM will strengthen the team by creating a positive working environment and providing clear direction in which expectations are communicated, tasks are delegated, work is verified, and cross-training is implemented for key positions.
- Develop relationships with the board, committee members and residents.
- Create a yearly performance review system for full-time staff members and define goals and objectives for each.
- Collect, analyze and report data on amenity usage and expenditures. Make recommendations to the board on long range and strategic planning initiatives.
- Monitor, manage and maintain financials to budget.
- Lead ongoing and upcoming initiatives including an ongoing, community-wide landscaping project, possible future property acquisition, and future planned community center renovations.
- Work with the designated board member to finalize and implement PLCA’s new web site. The new site is currently in its final phases of testing.
The successful candidate:
- Has a minimum of 10 years of progressive experience in a top leadership role in facility and staff management, community association management, resort management or a related business background. In addition, the successful candidate has experience with upscale yet environmentally sensitive communities and destination resorts with top reputations. Significant interaction with the real estate community, city officials and governmental agencies is especially helpful.
- Is preferably, a college graduate with a bachelor’s degree in Business or Public Administration and holds certification in community association leadership such as CAM, CMCA, AMS, PCAM.
- Has significant experience with direct and specific responsibility managing a homeowner’s association. Candidates with such experience are highly preferred. Involvement with a community in an ocean-side environment is desirable.
- Has a career track that demonstrates a record of tenure and commitment to previous employers. Also, career moves were for enhancement of skills and experiences as opposed to unplanned career changes.
- Possesses strong general management skills with verifiable strengths in team development, financial performance, exceptional member/resident service programming, strategic planning, project management and, most importantly, the ability to consistently achieve goals and objectives.
- Has strong communication and facilitation skills, both written and verbal, with the appropriate presence, desire and ability to interact effectively with diverse constituencies of members, staff, vendors and other entities who are part of the success of PLCA. Communication with members and staff and engaged personal visibility is very important at PLCA. This includes having sound and confident speaking abilities in front of large groups of residents and other constituencies.
- Has a strong network of industry professionals and resource contacts that cover a wide range of functional skills and disciplines that would benefit PLCA.
- Has a business, creative and entrepreneurial sense for the overall evaluation of programs and services provided at PLCA. He or she recognizes the quality and type of service that the majority of residents (or future majority of residents) expect, and which continue to enhance the value of residency at Pelican’s Landing.
The successful candidate:
- Is a person who understands and effectively functions and leads in a non-profit, volunteer board and committee environment. The successful candidate is a strong consensus builder and embodies the behavior and skills needed to be successful in this type of governance model.
- Is a team builder. The successful candidate is a person who embodies the persona of ultimate coach and motivator; someone who brings out the very best in those around him or her (both staff and other community constituencies) by setting clear goals and expectations, providing consistent feedback and support, and who is respectful and professional in all interpersonal dealings.
- Is capable of a high degree of initiative and resourcefulness in directing the activities of a community association and presents a consummately professional image to the staff, membership, and other constituencies at all times.
- Has strong organizational skills and an obsession with covering the details necessary to consistently achieve high levels of quality, satisfaction and outstanding member experiences.
- Is personally capable and comfortable with technology and incorporates its use, as appropriate, in his or her everyday role, while never losing sight of the need for in-person visibility with residents and staff.
- Is a charismatic individual with a sense of style that is commensurately appropriate with the culture and expectations of a discerning membership group.
- Has a service background and/or experience and understands the service perspective of running an amenity-rich community association.
Salary is open and commensurate with qualifications and experience. PLCA offers an excellent bonus and benefit package including CMAA/CAI membership and professional development.
Please upload your resume and cover letter (in that order) using the application link below. We recommend you review our recommendations (in the paragraph below) as you compile your cover letter. Please have your documents fully prepared to be uploaded when prompted during the online application process.
IMPORTANT: Preparing a thoughtful letter of interest and alignment clearly articulating your fit with the profile and the above noted expectations and requirements is necessary. Your letter should be addressed to GM Search Task Force, Pelican Landing Community Association, and clearly articulate why you want to be considered for this position and why PLCA and the Lee County area will likely be a fit for you and your family if selected.
Name your resume and letter in the following manner before uploading (documents should be uploaded in Word or PDF format):
“Last Name, First Name Resume”
“Last Name, First Name Cover Letter”
NOTE: Once you complete the application process for this search, you are not able to return and upload additional documents.
For directions on how to upload your resume and cover letter, visit this page.
If you have any questions, please email Nan Fisher: firstname.lastname@example.org
CO-LEAD SEARCH EXECUTIVES
Lisa Carroll, Search Executive
KOPPLIN KUEBLER & WALLACE
Kurt Kuebler, Partner
KOPPLIN KUEBLER & WALLACE