You have a talent for recognizing trends and aiming for bigger goals
You have an active interest in keeping up with trends, market needs, and your organization’s competitive standing, and you share your broad awareness to inform decisions and recommendations. Your overview will help inform our ability to innovate, adapt, and stay ahead of the curve. We will listen carefully to your observations and recognize and reward your contributions.
The Performance Marketing Leader for KCNA Baby Child Care is responsible for leading a One KCNA approach to digital marketing capability planning and adoption while ensuring both short and long-term BCC strategies are enabled across people, process and technology. This position is part of a team across KCNA accountable to deliver solutions and accelerate adoption to transform how KCNA evolves the consumer experience to create a 1-1 consumer relationship. KCNA Performance Marketing Leaders are an integral part of the business unit, responsible to surface measurable results and drive action to optimize, enhance, and achieve objectives and influence the consumer engagement and brand-building investments to deliver on brand strategies, growth objectives, and other relevant business results. This role will partner with many cross functional stakeholders including KCNA brand and RSL teams, KCNA and Global ITS, Global Marketing Capabilities, and external agencies.
Design and implement One KCNA marketing capability solutions in partnership with cross-functional team members and extended partners. Empower and enable brand team adoption and standard work.
Build and create KCNA digital marketing capabilities to drive our digital transformation, enabling growth through acquisition, activation and measurement of first party consumer data in a shared platform.
Establish operational goals and objectives for KCNA digital marketing, driving forward the measurement of KCNA use of first party data.
Define, establish, and communicate a Performance Marketing operational plan that has the breadth of KCNA coupled with the depth required to deliver on brand strategies. Focus efforts and resources to achieve objectives with longer-term impact on business results.
Synthesize KCNA brand goals, global marketing capabilities product roadmap, and the KCNA Performance Marketing adoption and activation plan to ensure it will deliver across people, process, and technology in support of sector and brand strategies.
Influence audience-first brand campaign planning and execution.
Responsible to facilitate across our BCC brand teams and agencies to ensure we are achieving the sufficiency, efficiency, and effectiveness in our annual campaign planning and execution. Apply a One KCNA lens to potential opportunity and make recommendations that extend beyond BCC.
Influence strategic partnership actions within supplier Joint Business Plans in partnership with Global Marketing Capabilities and Digital Technology Solutions teams.
Track and analyze performance in relation to clickstream, paths, transaction, product, marketing channels, and/or consumer data using appropriate analytical methods to continuously improve sufficiency, efficiency, and effectiveness.
Leverage deep understanding of the digital landscape to influence decisions, make recommendations, and build the talent within our brand teams.
10-15% of time travel may be required.
Join a team of explorers seeking innovation
We always ask, “How can we improve this?” and we’re looking for like-minded people. This is one business that’s not chained to the status quo. “Good enough” isn’t good enough here. We stay ahead by keeping on top of trends, recognizing market gaps and looking to fill those gaps in ways that give us an advantage. In our diverse workforce, we encourage and guide each other to explore new ground, glad for the unique perspectives and skills every person brings. Join us in our rewarding and profitable journey.
10+ years of experience in Marketing, Marketing Capabilities or Digital Technology Solutions.
Strong program management and organizational skills being able to manage multiple initiatives at once.
Results focused, decisive, collaborative, and has the capability to build talent.
Proven effectiveness in operating within a highly matrixed organization. Ability to build collaborative working relationships with team members both internal and external across the organization.
Recognized as a subject matter expert due to a deep understanding of digital marketing coupled with an analytic aptitude and a test-and-learn mindset.
Ability to think big picture but also manage execution of multiple initiatives through engaging key stakeholders within K-C and with agency partners.
Storyteller with the ability to synthesize analytic findings into actionable strategic recommendations.
Bias for Action - Anticipates, identifies and acts on both short and long-term goals in achieving results. Actively seeks to find new insights to share across the KCNA marketing teams.
Experience building and activating paid and owned media strategies.
Data-driven, self-starter with entrepreneurial spirit who enjoys compiling various data points to gain insights, formulate actionable plans, and implement initiatives to deliver results.
Credibility and charisma to informally lead cross-functional agile teams to deliver on commitments.
Ability to successfully drive cross functional partnerships.
Strategic and tactical supplier relationship management.
Large project experience.
High degree of personal credibility and the ability to interface with and influence leadership.
Excellent communication and stakeholder management skillset.
Self-starter, critical thinker, highly ambitious, and deeply curious.
We foster great, team-spirited collaborations
Our organization is truly a diverse community that’s open for everyone to participate in making a difference. If you want your insights and ideas to be heard and possibly enacted for your advancement and ours, you'll feel at home here. We value diversity in all its forms, and so here, you will find no limits to your professional growth. We welcome you into the process of exchanging ideas with work that is both stimulating and profitable.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.
K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.