Bachelor’s degree in business, marketing, engineering or a relevant field
5 years of proven work experience in product management or a relevant combination of education and experience
Demonstrated knowledge of product line management, product life cycle and multiple season product development processes
Understanding of technical aspects of product development
The Product Manager drives all aspects of a product from conception to sale – strategy, creation, positioning and profitability. They show cross-functional leadership and can span Product Development and Product Marketing to oversee the line planning and product creation process. They utilize their understanding of the competitive landscape and customer needs to identify new product opportunities. They take responsibility for product costing and margins as well as all aspects of each managed product. They work collaboratively with Marketing to drive clear communication of product features through marketing initiatives to our clients.
Collaborate with Engineering, Design, Finance/Accounting, Operations, Marketing and Sales to align objectives and optimize organizational efficiency
Develop industry expertise through the execution of market research and focus groups to drive well-informed, product-related opportunities and decisions
Build and manage product life cycle strategies from start to finish, while launching calendars and a comprehensive product portfolio
Develop pricing strategies for competitive positioning to increase sales and promotions
Analyze profit margins and compare competitors’ product lines in relation to the organization’s current offerings
Understand product creation as well as manufacturing processes and capabilities; build briefs with material and feature set commensurate to required target MSRPs
Manage timelines and calendars to ensure timely execution and delivery of products
Present product information to key internal and external groups in a comprehensive, clear and tactical manner
Serve as a liaison between business areas for the purposes of gathering client feedback to develop deeper insights and disseminate information pertaining to the status of product development
Who We Are
Rock Central is a Detroit-based professional services company obsessed with delivering innovative, effective solutions to meet the diverse needs of our clients. From legal and finance to technology and public relations, our expertise spans from executive consulting all the way to tactical implementation. We thrive at the intersection of people, process and technology and empower our partners to unleash the maximum potential of their business through unmatched partnership and the entrepreneurial spirit of a startup. From the smallest venture to the largest enterprises, we believe having an impact is never a question – it’s part of our DNA.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.