Product Marketing Associate
In this highly visible role as a Product Marketing Associate, you are a fully dedicated business leader, shaping the future our products that touch 2 Million Small Business subscribers. From compiling, positioning, naming, pricing, packaging, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, marketing, webmasters, product management, and more.
The Product Marketing Associate will help define and communicate the go-to-market strategy for Bluehost’s hosting products globally with a primary focus on evangelizing to and addressing the questions of the small business audiences in our prospect and customer base.
This position reports to the Sr. Product Marketing Manager.
Develop and Execute Product Marketing go-to-market plans
POSITIONING & MESSAGING: Develop product positioning and messaging based on product capabilities, competitors and customer requirements, working closely with product management. Key contributor to the development of naming, packaging, pricing
CHANNEL DISTRIBUTION: Work closely with channel and outbound marketing team to develop, agree and implement acquisition & Install Base growth strategy.
EVANGELISM: Create compelling content. Work closely with content and public relations team to develop and execute content strategies to generate media / blogger interest in Endurance products.
TRACKING. Work with product manager to track performance, KPIs, product usage data and engage the marketing/channel team to ensure goals are met.
PRODUCT EXPANSION. Launching new products and/or features to existing products to expand the Bluehost product portfolio and it’s delivered customer value.
PRODUCT OPTIMIZATION. Assist with optimizing the existing product portfolio by means of cost reduction and international adoption.
2-3 years of Product Marketing experience
Education: Bachelor’s Degree in Business or Marketing
2 years experience with marketing to small business; Channel marketing experience a plus; Experience with website design and development a plus
By Nature you are
Enthusiastic self-starter with a willingness to operate at both highly strategic and very tactical levels.
Quantitative. You use facts and data to make your decisions and articulate the decisions you’ve made.
Collaborative: You are a collaborator that thrives in a highly cross-functional environment.
About the Team
Know the customer. Know the magic. Connect the two. At its core, product marketing at Endurance starts with technology and ends with the customer, bringing both together in unconventional ways. Our job is to demonstrate how our products solve the small business problems.
The Product Marketing team owns the Go-To-Market Strategy for its products. You will be the subject matter expert and evangelist as Endurance International Group continues to grow its footprint within small business segment.
Austin, TX, United States