Identifies market trends, issues and competitive environment and forms strategic plans for product brand. Leads the effort to initiate new product strategies for the segment. Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements.
Principal Duties and Responsibilities
Manages the full life cycle of the product portfolio segment, developing and executing overall marketing programs and strategic direction for the portfolio segment, which support and meet business and departmental goals and objectives.
Own marketing initiatives and/or segment of the portfolio. Responsible for cultivating strategy at the segment level. Provide cohesion between brand strategies for the segment. Ensures execution of key strategies for the segment.
May manage a small team of product managers. Interact closely with Marcom teams to define clear messaging for the segment / marketing initiatives. Define clinical evidence plan with the clinical strategic lead for the segment.
Ensures team work with brand strategy PM. Actively collaborates with cross-functional partners.
Expected Areas of Competence
Supervises the marketing development effort to bring new products from concept through commercialization including market exit.
Checks business cases for new product developments and makes sure that they fit the segment strategy.
Actively participates in assigned project teams. Acquires product information through market research and regional input to assure projects meet the needs of the intended markets
Provide guidance on strategies and support to multiple internal and external groups such as regional commercial teams, MedEd teams, Clinical affairs, development, regulatory, Marcom.
Directs the development and ongoing maintenance of relationships with surgeon customers and consultants utilized to design, evaluate, and educate on company products.
B.A./B.S. degree, preferably including formal studies in business or engineering.
MBA preferred but not required.
Minimum six (6) years of product management experience or sales experience required, preferably in healthcare.
Orthopaedic experience is preferred.
Experience in both Sales and Commercial Marketing is preferred.
up to 40%