Sales and Marketing Management Program
Reporting Relationship: Reports to Sales Manager or General Manager
You can have a job or you can have a career you love. Join our Sales and Marketing Management Program and get the experience you need to become a Sales and Marketing leader in the exciting and rewarding field of Home Building! You will enjoy on-the-job training and excellent work experience all while being part of a dynamic and skilled team.
Roles and Responsibilities
The Sales and Marketing Management Training Program is designed to prepare you to become a Community Sales Manager at one of our 15 communities across the US. (See locations online at Trilogylife.com) Responsibilities will include but are not limited to guest experience, administrative management, sales presentation & strategy, marketing mix & strategy, best in class customer service execution, business metrics reporting, qualitative and quantative market analysis, market & competition research, large event project management, leadership skills including the management of a sales team, personality & motivational profile training.
As a Management Trainee, you will be given the opportunity to start in an entry level sales position and grow into a future sales and marketing leader. Our promote-from-within culture means you can have many unique careers all within one company spanning the U, with support and training every step of the way.
Tour Center Assistant
The function of this entry-level position is to learn how to manage, direct, and accept accountability for operation of the Welcome Center, Sales Center and Model Gallery and coordination of Tour Center administrative duties. The Tour Center Assistant serves in the role of Welcome Center, Operator and Concierge. This position is also responsible for receiving and qualifying guests in a professional, enthusiastic, courteous, and timely manner
Tour Center Coordinator
Oversee TCA team; schedules, training; execution of roles – this may be under Sales Manager responsibilities. Along with General Manager, maintain Sales & Marketing budget, complete monthly budget review. In start-up locations, coordinate the scheduling and logistics for Trilogy Living Vision sessions throughout the pre-opening time frame working closely with the Regional Marketing Coordinator Coordinate competition sharing programs, compile and distribute monthly report of competitive marketing data. Coordinate sales team trainings, seminars and team building events. Compile and report sales and marketing data for weekly report to Central Services Sales & Marketing leaders. Distribute information to staff regarding policies, procedures, meeting schedules, etc. Keep them informed of promo schedules and materials, advertising schedule and email and social media calendars. Attend all sales meetings and marketing meetings to keep abreast of current information and report on marketing activity. Coordinate temporary off-site signage, including weekend bootlegs, directionals, and permanent or municipal signs based on placement plan developed by RMC. Coordinate permanent on-site signage, including monuments directionals, identifiers based on designs developed via RMC. Participate in initiation of printed marketing materials and collateral working closely with RMC and coordinating on-site team approval of materials. Working with TCA team if applicable, greet each appointment by name and inform them that the team member they are meeting with will be waiting for them. Contact the team member and inform them that their appointment has arrived. Working with TCA team, track and record all new and return traffic and other Guests in SalesForce. Reconnect Guests and Future Members with the Community Representative who has been serving them when they return to the Tour Center. Maintain relationships with Central Services Sales and Marketing Team, RMC, CSG, promotional product vendors and others who provide marketing materials. Plan and execute effective marketing special events to attract traffic as a high business priority. This requires creativity, attention to detail and strong follow through. Event schedules to be developed on an annual basis and tracked as campaigns through SalesForce.com. This also includes identifying BlueStar managed events that can be used to create return Guest visits for Sales. Communications for events to be developed working with the RMC. Create and maintain SharePoint filing systems and records for all marketing campaigns and reports. Work with vendors to ensure an appropriate vendor contract is set in place for all jobs (ie: model cleaning).
Jr. Community Representative
This position is responsible for the presentation and sales of homes and to provide an evangelical investment experience through customer service. Through training and experience, obtain excellent written and communication skills. Maintain excellent time management, organizational and follow up abilities. Present a strong sales ability and persuasiveness. Possess excellent internal and external customer service commitment.
Under limited supervision, this position is responsible for performing as a representative in the sales and marketing of Shea Homes. General responsibilities include representing the division in all aspects of the promotion and sales of homes, including competitive market analysis, promotion and marketing activities, and sales and contract/backlog management.
Assistant Sales Manager
To prepare future Sales Manager candidates by immersing them into sales leadership activities with constant mentorship from the community Sales Manager and/or General Manager. The Assistant Sales manager will assist in coaching, mentoring and overseeing the sales team. The Assistant sales manager will work directly with the sales manager to ensure a smooth sales process and guest experience.
The role of the sales manager is to achieve the community sales and closings goals on a monthly basis while providing our guests with a positive, unique, and memorable experience. Consistent coaching of the Sales team to deliver on the “Trilogy Experience” to our guests that visit our communities. The sales manager operates with minimal supervision regarding conflict resolution and internal communication efficiency. The sales manager ensures the model home park, sales office, and community presentation is impeccable on a daily basis for our guests. The Sales manager will work with community sales representatives follow specific accounting guidelines related to the paperwork management process and will also oversee that the community is in compliance with proper disclosures and approvals related to Municipal and Department of Real Estate guidelines. This role will also require participation as a member of the community HOA and attend homeowner functions in order to represent the company, as well as, convey the company as a responsible citizen. Develop a consistent recruiting network for initial, as well as, future sales hires and support staff. Be a contributing member of the community design team related to the interior design of the models and the sales center. Work with sales management team, Legal Counsel, and local Shea Divisions in establishing all paperwork related to: Contracts, CC&R’s, Articles of Incorporation, Bylaws, Architectural Guidelines, Public Reports, and any other DRE related issues.
Bachelor’s degree or equivalent combination of education and experience preferred
Previous experience in a continuous improvement environment a plus
Marketing and event background preferred.
Knowledge of the home building and real estate industries a plus, but not required
Real Estate license a plus, but not required
Customer service, serves as the Sales department’s "goodwill ambassador" when interfacing with both external and internal customers
Productivity; good attendance, few errors or repetition, good work quantity and quality, positive contributor
Ability to work successfully in a team environment, strong people skills required, works well with others
Innovation; seeks new opportunities and growth challenges, contributes ideas, helps resolve problems, looks for and develops cost savings measures, and develops new procedures and methods
Honesty; being truthful and trustworthy, doing what needs to be done and what is right, being fair and objective, having personal integrity and treating others in a mature, responsible manner
Loyalty; having commitment toward the goals of the organization, the nature of the business, respecting it's efforts, defending it's good name, giving the job the best effort and sincerity
Initiative – ability to think, work and make independent decisions based on sound judgment
Demonstrated high level of proficiency in PC technology, and all MS Office applications
Excellent written and verbal communications skills
Ability to perform statistical analysis in a process improvement context
Understanding of basic measurement and team tools and continuous process improvement methodology and practices
Must possess a strong internal/external customer service orientation/commitment
Excellent time management, organizational and follow-up skills
Ability to manage competing priorities and assignments
Must be comfortable working in a fast paced environment where continuous improvement is expected
Must be able to consistently achieve high work standards
Flexibility and adaptability to rapid change
Some travel required.
- Relocation may be required to complete the program
- Mainframe and personal computer proficiency, including Microsoft Outlook, Word, Excel, PowerPoint, SharePoint, SalesForce, Business Objects and JD Edwards Enterprise One.
Professional Performance Standards
Responsible and accountable for executing the specific responsibilities listed above in complete conformance with goals, expectations and schedule commitments of the Division.
Physical Demand/Work Environment.
The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate is regularly required to talk and hear. The associate frequently is required to walk and sit, and occasionally is required to stand. The associate must occasionally lift and/or move up to approximately 25 pounds. The noise level in the work environment is usually quiet to moderate.
Professional Development Statement
This position is expected to maintain a program for his/her own professional development and shall do so by creating, maintaining and executing his/her Professional Development Plan per company standards. TCC’s who excel in their role, demonstrate strong execution of details, an understanding of the marketing, advertising and communications process and who can manage projects independently may be considered for future RMC roles should they arise.
Shea Homes Active Lifestyle Communities is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.