The New York Times is one of the world’s most influential news organizations, with nearly 1,600 journalists and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.
We’re looking for an exceptional art director to conceptualize and design marketing campaigns for New York Times Cooking, part of our New Products and Ventures group. Cooking offers more than 19,000 expert-tested recipes, a digital Recipe Box, how-to videos and more. The team is focused on growing subscriptions as well as increasing engagement.
The senior art director will join an exceptional group that delivers world-class work, and will be part of a fast-paced, in-house creative team. The candidate will work within the marketing creative team, but also collaborates with brand strategy, product, engineering and editorial. The work will showcase New York Times Cooking and its many features via stand-alone assets and engaging campaigns that use photography, video footage, illustration, graphics and text.
We’re looking for someone who’s motivated, who can perform at a high level and who is a master at working on multiple projects at once. A strong candidate will have a graphic design and user-experience background as well as a keen understanding of marketing. Candidates should be flexible, have a willingness to adjust strategies effectively and be capable of leading a small team in the future if needed.
What You’ll Do
- Work from strategic briefs to execute on brand awareness, acquisition and retention marketing initiatives.
- Collaborate with strategists, writers and designers to create marketing at a level consistent with Times standards to increase brand awareness and drive subscription growth for Cooking.
- Suggest tactics, plans, production partners and tools to help achieve business goals.
- Continue to expand and strengthen the marketing visual toolkit, while staying true to the brand and its core values.
- Partner closely with Cooking product designers to create visual consistency between Cooking’s product marketing, brand marketing and editorial content.
- Mentor junior designers, helping to map out areas for career growth.
What You’ll Bring
- 8+ years hands-on experience in graphic design and marketing, translating strategy into innovative, high-quality concepts that are native to each platform and deliver results (brand affinity, subscription growth and engagement).
- Energy, initiative, a good sense of prioritization and the ability to work under pressure in a fast-paced environment. You are able to see the possibilities beyond the scope of the assignment.
- Excellent communication, strategic thinking, collaboration and presentation skills.
- Fluency with the software used in the creative process, including the full Adobe Suite, Sketch and/or Figma.
- A passion and strength for articulating the strategic thought behind creative decisions to partners and across departments, some of which are unfamiliar with creative strategy and design.
- Ability to engage with others (particularly junior team members) to cultivate an environment of learning and constructive dialogue about our work.
- Curiosity, thoughtfulness and organizational skills, including a meticulous attention to detail.
- A passion for food and cooking, especially as it relates to design, photography and marketing.
- Experience in product design and UX.
BA, BFA or MFA preferred.
This position reports to the Managing Director of Digital Design, Marketing, and will split time between our Manhattan and Long Island City offices.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.