ChenMed is transforming healthcare for seniors. We provide big answers to big problems in health care delivery. ChenMed is a full-risk primary care market leader with an innovative philosophy, unique physician culture and end-to-end customized technology. These things allow us to provide world-class primary care and coordinated care to the most vulnerable population – moderate- to low-income seniors who have complex chronic diseases.
Through our innovative operating model, physician-led culture and empowering technology, we are able to drive key quality and cost outcomes that create value for patients, physicians and the overall health system. Our model allows us to practice medicine the way it should be practiced. By recruiting focused physicians and reducing their doctor-to-patient ratios, we increase patients’ “face time” during each monthly appointment and help foster stronger doctor-patient relationships. Our model also drives and enhances compliance with treatment plans.
As a result of our efforts, our patients realize lower hospital admissions. Their overwhelming response to our approach is reflected in our aggressive, organic growth and net promoter scores in the low to mid 90s, which is unheard of in any industry. Read more about our results and the value of the ChenMed model.
As a company, we are making a difference in the lives of seniors and the health care system overall.
ESSENTIAL JOB DUTIES/RESPONSIBILITIES:
Copywrites, edits and proofs effective marketing and sales support assets for patients, healthcare professionals and internal audiences across traditional and digital asset types, including but not limited to marketing collateral, print advertising, promotions, direct mail, direct response radio, product catalogs, video scripts and storyboards, websites and landing pages, social media, newsletters, and email.
Understands target audiences and motivators to create the appropriate style, tone, and voice, as well as appropriate features and benefits; ensures all communications are on brand and on strategy; and support key transactional goals.
Translates clinical concepts and technical information into practical marketing language for the appropriate target audiences.
Participates in brainstorming sessions that produce fresh and unexpected ideas; contribute to creative briefs, campaign development, and creative execution.
Collaborates with key stakeholders and cross-functional team members to solicit input and feedback to inform copy development and/or copy approvals.
Brainstorms new and creative copy concepts and messages, and presents copy concepts which demonstrate clear, strategic, on-brand rationale.
Develops and maintains solid relationships with internal clients by listening, understanding, and responding to client needs while developing copy solutions that meet the project's budget and time frame.
Builds, organizes, and maintains a rich library of approved headlines, copy blocks, slogans, and campaign copy.
Assists with other ad-hoc projects as assigned
Performs other duties as assigned and modified at manager’s discretion.
KNOWLEDGE, SKILLS AND ABILITIES:
Ability to produce compelling, effective writing that meets objectives and is free of typos/grammar issues in a fast-paced, deadline-driven environment
Excellent conceptual and storytelling skills
Exemplary verbal, written communication, and marketing copywriting skills
Ability to understand and translate complex concepts and technical information into practical marketing language
Ability to multi-task and excellent time management skills
Ability to work with minimal supervision and manage shifting priorities
Strong attention to detail
Demonstrated success working in team environments
A passion for great creative
Comfortable presenting in front of small audiences and working with cross-functional teams
Proficient knowledge in Microsoft Office Suite products including Excel, Word, PowerPoint, Visio and Outlook, plus a variety of other word-processing, spreadsheet, database, e-mail and presentation software
Ability and willingness to travel locally and/or regionally up to 10% of the time
Spoken and written fluency in English. Bilingual a plus
This position requires use and exercise of independent judgment
At ChenMed, If you are an innovative, entreprenuerial minded, over-achiever who is extremely passionate in helping people and revolutionizing Healthcare again, we are that dynamic and exciting company you are looking for!
After applying, we encourage you to "follow" us on LinkedIn (ChenMed) as well! This way you can stay informed and up to date on what’s happening around our organization and start your path to becoming part of our FAMILY!