POSITION SUMMARY: The essential function of this position include building campaigns and communication strategies that target members and prospective members to support membership retention and growth as well as build support of NEA issues advocacy campaigns. The incumbent will plan and execute digital communication strategies with NEA officers, departments, and affiliates; integrate digital strategies and tactics into broader communications and advocacy campaigns; write and edit digital content; provide strategic counsel to officers, departments, and state affiliates on digital communications (including crisis communication); and collect and analyze data for online campaigns and communications strategies, including but not limited to web traffic and user behavior, email messaging statistics, and social media trends. In addition, the incumbent will engage the public to build the NEA brand, enhance community support of local actions, and increase field capacity for building community partnership.
In compliance with the Americans with Disabilities Act (ADA), the following is provided: The position involves skill in using a personal computer; oral and written communication skills; skills in proofreading and editing; use of clear and articulate speech; interpersonal relations skills; reasoning and problem solving skills; ability to work in a fast-paced environment; ability to sit for long periods, stoop, bend, reach and carry light materials (up to 10 lbs.); and ability to travel by various methods of transportation, e.g., airplane, car.
SELECTION CRITERIA: Tier 1 (Essential) Proven experience developing cross-channel digital communications programs. Experience with online content strategy, organization and management. Demonstrated knowledge in building short-, mid-, and long-term digital campaigns. Proven experience with online content strategy, implementation, assessment, and project management. Tier 2 (Significant): Write and edit digital content. Experience with collecting and analyzing data for online campaigns and communications strategies. Demonstrated flexibility and ability to handle multiple and complex tasks simultaneously under tight timeframes and changing priorities/conditions. Demonstrated experience working independently, collaboratively, and in a team environment. Successful references. Tier 3 (Desirable): A strong understanding of digital best practices to all initiatives, including social and email writing, testing, recruitment, community management, and reporting. Knowledge of the mission and strategic focus of NEA’s Center for Communications.
MINIMUM EDUCATION: Bachelor's degree in Journalism, Digital Media, Marketing, Public Relations or Communications, or an equivalent combination of education and experience from which comparable knowledge and skills may be acquired.. Master’s degree or equivalent combination of education and experience is preferred. MINIMUM QUALIFICATIONS: Five years of professional work experience in digital media, communications, journalism, or digital organizing. Demonstrated understanding of how to build short-, mid-, and long-term digital campaigns incorporating email, social media, digital ads, online content, and SMS (traditional or Hustle) to accomplish organizing and advocacy goals. Demonstrated experience with online content strategy, implementation, assessment, and project management. OTHER REQUIREMENTS: Experience applying a strong understanding of digital best practices to all initiatives, including social and email writing, testing, recruitment, community management, and reporting.