The Senior Digital Strategist will lead, develop and manage paid digital media campaigns within FHI 360’s Social Marketing and Communication (SMC) Department, reporting up to an Associate Director. SMC is part of FHI 360’s United States Business Unit and conducts multiple domestic communication initiatives that address a variety of public health, communication and education-related topics. This team member will play a key role in providing strategic direction in the latest social and digital media trends and tactics to increase the reach, engagement and results of social marketing and communication campaigns for SMC’s government clients, particularly within the HIV Communication portfolio and other projects within SMC.
+ Leads strategic planning, content creation and oversees day-to-day management of social and digital media activity within behavior change and outreach campaigns.
+ Implements multi-million dollar paid digital media campaigns (on platforms such as Google, Facebook/Instagram, Pandora, dating apps, etc.) using retargeting, hyper-targeting content based on epi data, and any other innovative strategies required
+ Coordinates media buy efforts with local partners to amplify and support community-level activities
+ Oversees the work of vendors, consultants, and other involved in implementing social and digital media activities
+ Creates and executes client social and digital media strategic plans and tactical plans to support department projects.
+ Develops evaluation plans to actively measure and monitor social and digital media through analytics platforms. Analyzes data to suggest recommendations for strengthening program and campaign results.
+ Manages the process of developing audience personas and other audience insights methods along with staff and vendors.
+ Plans and conducts social listening activities in platforms and online forums and translates insights into strategic content.
+ Leads digital/social media discussions and presentations with the client.
+ Creates presentations to illustrate the strategic thinking behind social media plans, tactics and activities.
+ Actively contributes to business development efforts, including proposal strategy and tactics, partnering recommendations, pricing and writing of technical proposals.
+ Uses native and third-party tools to successfully evaluate digital campaigns.
+ Maintains knowledge of the latest changes and trends to social tools, applications, channels, design and strategy. Uses this knowledge to inform program strategy and tactics.
+ Works with Project Directors across the department to develop social media/web content and engagement plans for diverse clients.
+ Participates in the development of trainings for clients, colleagues, and partners about social and digital media topics.
+ Works collaboratively with departments across the organization to increase social/digital media capacity.
+ Coordinates social and digital media buys to achieve campaign and projects goals.
Applied Knowledge & Skills:
+ Demonstrated experience developing paid digital media campaigns
+ Experience developing, implementing, and measuring paid digital media buys
+ Excellent oral and written communication skills.
+ Excellent project management skills.
+ In-depth knowledge of digital media landscape including working knowledge of analytical tools, web content technologies and other paid media tools.
+ Strong knowledge of online community building and management.
+ Ability to influence, motivate and collaborate with others.
Problem Solving & Impact:
+ Works on problems of complex scope that require analysis of information and various factors.
+ Exercises judgment in developing methods, techniques and evaluation of criteria for performing duties and obtaining results.
+ Decisions made generally affect specific functional areas with cost and failure to achieve short term goals of the company.
+ Manages staff to meet departmental and organizational goals.
+ Plans budgets, strategy and training of staff to achieve results.
+ Develops and recommends solutions to management to meet departmental and company needs.
+ Supports performance management and professional development of direct reports, including ongoing feedback, coaching, and career support.
+ Typically reports to an Associate Director or Director.
+ Bachelor’s degree or international equivalent in Communications, Public Relations, Digital Media or related field. Master’s preferred.
+ Typically requires 5 – 8 years of experience using digital media for social/behavior change campaigns and/or social marketing.
+ Articulate, professional and able to communicate in a clear, positive manner with clients and staff.
+ Prior work in a non-governmental organization (NGO) with experience in public health, international development or public policy.
Typical Physical Demands:
+ Typical office environment. Ability to sit and stand for extended periods of time; ability to lift 5-50 lbs.
Technology to be Used:
+ Personal Computer, Microsoft Office (i.e. Word, Excel, PowerPoint, etc.), e-mail, telephone, printer, calculator, copier, cell phones, PDAs and other hand-held devices.
Less than 10%
Or an equivalent combination of relevant education and/or experience sufficient to successfully perform the key responsibilities of the job.
This job description summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.
This job posting summarizes the main duties of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This document should not be construed in any way to represent a contract of employment. Management reserves the right to review and revise this document at any time.
FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.FHI 360 fosters the strength and health of its workforce through a competitive benefits package, professional development and policies and programs that support a healthy work/life balance. Join our global workforce to make a positive difference for others — and yourself.
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FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research, technology, communication and social marketing — creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all U.S. states and territories.
As we evolve to meet the challenges of the future, we stand committed to the principles that have guided our organization for the last 40+ years. Our work continues to be grounded in research and science, strengthened by partnerships and focused on building the capacity of individuals, communities and countries to succeed.
FHI 360 is an equal opportunity and affirmative action employer whereby we do not engage in practices that discriminate against any person employed or seeking employment based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, marital status, physical or mental disability, protected Veteran status, or any other characteristic protected under applicable law.
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