Girl Scouts of the USA’s Senior Director, Critical Media is responsible for protecting the external reputation and health of the Girl Scout Movement and developing and overseeing internal and external communications strategies that support the advocacy goals of the Girl Scout Movement. Working with and through the media to react to potential sensitive issues at GSUSA and our local Councils, the Senior Director seeks to promote outcomes and issues important to girls at the federal, state, and local levels. As part of this effort, she/he implements tactics for volunteer and community engagement, ensuring alignment in all communities facing sensitive issues. The Senior Director also works to conduct GSUSA on-site media training as well as field trainings for councils pertaining to media training, advocacy, crisis management and sensitive issues training.
Help to oversee crisis and sensitive issues management. Develop and oversee crisis and sensitive issues messaging. Develop platforms for volunteer crisis and sensitive issues management and messaging. Serves as business partner for follow-up inquires and related matters.
Work with GSUSA’s advocacy office in Washington, DC and advocacy professionals across 111 councils to advance local, state, and federal legislative priorities and protect the brand identity and welfare of individuals associated with the Girl Scout Movement.
In conjunction with key stakeholders in the organization, develop and oversee internal and external integrated communications practices and functions within GSUSA and in partnership with councils in support of movement-wide advocacy objectives and strategic priorities.
Collaborate with Communications colleagues, partners in marketing, analytics and digital teams to implement those initiatives in a way that achieves movement-wide results.
Collaborate with Marketing and Communications teams and business communities (GSRI, General Counsel, etc.)to develop and manage cross-functional movement execution to advance advocacy goals and protect the Girl Scout brand.
Monitors and elevates issues as the trend nationally in traditional media and on social platforms.
Partner with GSUSA Governance and Customer offices on best practices pertaining to GSUSA and Council Board communications strategy and implementation.
Conduct regional communications staff workshops with volunteers, to ensure messaging alignment at the grass-roots level.
Leverage media relationships to secure multi-media press coverage for priority initiatives.
Manage a team of communications professionals.
Bachelor’s degree and demonstrated experience in communications
Ten (10) years prior experience in a senior-level management or staff position with responsibility over multidisciplinary functions
Minimum of seven (7) years of experience
Strong people leaders, leading major sub-communities or major initiatives projects that have substantial long-term implication for the organization/movement. Strong fiscal responsibility.
Ability to work in a high-functioning team with specific timelines and outcomes.
Exceptional written/verbal communication, the ability to solve complex problems/issues thoughtfully, strategically and under pressure demonstrated ability to work with senior executives, ability to work successfully in a matrix environment.
Office 365 or similar suites
Competency in PowerPoint or similar presentation software
Competency in Microsoft Excel or similar software
Competency in MS Publisher or similar presentation software