Senior Manager, Local Marketing (Remote) at REI

Senior Manager, Local Marketing (Remote) Posted Date:Feb- 3-2021 Job ID:18785 Job Type:Full Time Job Function:Marketing City:Seattle State:Washington Store:Seattle HQ Please visit theCovid-19 Hiring Updatesbefore applying ------------------------------------------------------------------------ What's cool about this job Our Local Brand Engagement and Impact team creates opportunities for conversation, community building, inspiration, learning and growth in ways that are meaningful to a new customer as we look to become "your local outdoor co-op." REI is looking for a seasoned marketer to build on our already strong position and take our growth to the next level. You will reimagine REI's local marketing strategy and scale our efforts to drive greater value to the business and to local outdoor communities in every market where we operate. Reporting to the Director of Local Brand Engagement, this position has a unique opportunity to make a significant impact on REI's marketing strategy. This work will drive new customer acquisition, increase member retention, and drive store and digital traffic. The Senior Manager will work with partners across marketing and insights, analytics, digital, retail, merchandising, and outdoor education classes. You can easily move between creative conversations and a hard look at data and consumer insights. You are a team player, curious, unafraid to innovate, and willing to take chances and learn from your mistakes. The outdoor industry continues to grow and change, and this leader will be encouraged to think outside of the box to differentiate REI from our competitors. At REI, we believe that a life outdoors is a life well lived...for everyone. To deliver on that promise, we are working with our 15,000 employees, 19M members and the broader outdoor community toward a reality where everyone has the opportunity to be themselves, to access opportunities, and find their place in the outdoors. For us, that means: * Investing in work that removes the barriers people and communities face to getting outside. * Delivering relevant products, experiences, and expertise to equip and inspire a new generation of outdoor stewards. * Cultivating a workforce that reflects the demographics of the markets we serve. * Leading the industry's efforts to welcome people and communities historically underrepresented into outdoor media and culture. The successful candidate will do this by: _ _ _Leading the Way_ * Identifying and communicating key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results. * Supporting the implementation of company programs, procedures, methods and practices to promote REI key messages. * Challenging and inspiring employees to achieve business results. * Ensuring employees adhere to legal and operational compliance requirements. * Overseeing training and development of employees directly and indirectly managed and making effective staffing decisions. * Conducting and ensuring the completion of performance reviews. * Providing coaching, direction and leadership support to employees in order to achieve department, company and customer results. * Establishing and maintaining visibility within the department. * Monitoring operational statistics, reports, trends, variances, and issues and taking appropriate action. _ _ _Planning & Navigating_ * Managing a team of field-based brand managers to deliver high quality campaigns, on time and within budget. * Managing all aspects of budgeting, planning and reporting for the field organization. * Developing and delivering our approach to scale the local marketing team. * Leading the development of market plans in partnership with regional leadership teams. * Establishing key performance metrics to measure the business impact. * Negotiating terms of relationships and ensuring compliance with contracts, sponsorships, agreements, etc. * Ensuring operational consistency with other marketing programs. * Collaborating with enterprise teams including but not limited to: marketing, retail, outdoor education, digital, analytics and customer insights, merchandising, philanthropy and government affairs, etc. * Representing Risk Management for Local Marketing team. Bring your passion and expertise * 10+ years of experience in traditional/event, local, social, and/or community marketing * 5+ years of experience leading and managing a team of marketing professionals * BA degree in marketing, business management, or equivalent a plus. * Excellent written, verbal and listening communication skills. * Experience managing contract negotiations * Experience managing multi-million-dollar budgets. * Proven experience creating annual plans, budgets, and evaluation. * Ability to make strategic recommendations, draft decks and present to leadership * Strong organization and project management skills * Ability to analyze data and apply findings * Experience managing a virtual and/or distributed team * Ability to travel regionally and nationally approximately 15-20% of the time * Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts. * Strategic thinker and idea generator, with excellent attention to detail * Establishes trust and inspires others. At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception - 23 years in a row! Sure, we work hard, but it's balanced with time off to play-a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place. With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more. REI is an Equal Opportunity Employer