The Aparecio Foundation is looking a pro bono Search Engine Optimization (SEO)Specialist to optimize all website and internet properties to attract and engage online visitors.This person would use their SEO savvy to help build Aparecio's online presence and publicawareness. The SEO Specialist will use knowledge of web marketing to implement searchstrategies and track the effectiveness of new and existing campaigns.
Duties / Responsibilities:
Collaborate with web, multimedia, or art design staffs to create multimedia web sitesthat conform to brand and company visual format.
Collaborate with other marketing staff to integrate and complement marketingstrategies across multiple sales channels.
Collect and analyze sales data, using web traffic metrics such as page visits, transactionsize, link popularity, clickthrough rates, and costper clicks.
Communicate and collaborate with merchants, webmasters, bloggers, or online editorsto place salesoriented hyperlinks in hightraffic locations.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs,sponsorship programs, email promotions, or viral marketing campaigns on social mediaWeb sites.Inspire change. Empower women. Believe in a better future.
Conduct financial modeling for online marketing programs or Web site revenueforecasting.
Conduct market research analysis to identify electronic commerce trends, marketopportunities, or competitor performance.
Coordinate sales or other promotional strategies with merchandising, operations, orinventory control staff to ensure product catalogs are current and accurate.
Develop transactional Web applications, using Web programming software andknowledge of programming languages, such as hypertext markup language (HTML) andextensible markup language (XML).
Optimize Web site exposure by analyzing search engine patterns to direct onlineplacement of keywords or other content.
Knowledge is defined as the acquisition of information stored in memory throughexperience and learning.
Skills represent the practical aspect of knowledge. The implementation of knowledge indaily tasks that can be acquired or developed through training is termed as skill.
Lastly, ability is characterized as the stable and abstract behavioral and cognitivecapacity.
Bachelors Degree (required), Masters Degree (preferred) A minimum of 13 years of web experience is required
Knowledge of HTML; CSS; blogging platforms like Wordpress; more advancedprogramming languages as needed; and MS Office
Willing to volunteer expertise pro bono
Available beginning May 2012
All your information will be kept confidential according to EEO guidelines.