At SOM, we want to put the "social" back in social media and our website to further leverage these platforms to spark genuine interactions with our colleagues, collaborators, current & prospective clients and audiences. That means creating content that gets people thinking and talking, understanding the idiosyncrasies of individual platforms, staying on top of the trends and topics that matter to people, and knowing when (and most importantly, when not) to capitalize on cultural moments. We are also planning for a new website which this position will be managing from conception to live online delivery. This role represents a unique opportunity to own our brand's strategy and activity across social platforms, and to grow and retain a passionate audience base.
At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration. Together we can achieve great things.
Develop a firm-wide organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, Facebook, Twitter, Linkedin, Medium and potentially TikTok.
Manage day-to-day activity across these platforms, from concept to execution.
Determine and implement optimal social media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, comment tracking, and measurement needs.
Project manage our new website from conception to delivery, working with an external agency and a number of internal stakeholders on a daily basis.
Collaborate across functional areas - especially with our Marketing group and various Practice groups - to ensure osmosis of insights and consideration of other teams' needs and goals.
Identify, evaluate, brief, and manage individual creative, brand, publisher, and media partners for specific social content initiatives.
Use first-, second-, and third-party data to surface and prioritize social content needs and grow our audience
Act as a steward of SOM’s brand and provide a more thoughtful approach to social media marketing.
Create an SOM Engagement plan to leverage your 1400 colleagues as SOM social media ‘ambassadors’.
Assist with other projects and responsibilities as may be required for the position.
Ideal Candidate Qualifications
3-5 years of demonstrated experience with the development and design of online sites or equivalent knowledge, skills and abilities
Excellent design/photography skills including photo and video editing is a must!
A true "whole-brained" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand
Comfortable oscillating between big-picture strategy and in-the-weeds execution
A clear, responsive communicator, verbally and in writing
Incredibly organized and a masterful manager of one’s own and others’ time
Curious about new channels and tactics and how to apply them (or not) to our own social media strategy
Driven by data and intuition with the ability to effectively prioritize work demands to ensure deadlines are met
Passionate about design, architecture, built environment in general - and constantly curious about new market trends, research findings, and stories and how they might translate into compelling social content
Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all
Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience
Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude
Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend
Success at SOM Means
Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.
Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.
Product: We strive for excellence in the concept, quality, and delivery of our work.
Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.
Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.
Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.
SOM offers opportunities to work on transformational projects, competitive salaries, health insurance, wellness, retirement and financial and other work/life plans.
At SOM, we welcome and encourage diversity in the workplace. We believe an inclusive environment benefits our employees, our firm, and our community, while also enriching and challenging our own thinking about design. We are proud to be an equal opportunity and affirmative action employer. Visit this page to learn more about SOM's employment policy and how to apply offline: www.som.com/employment_opportunities_and_policy
For more about SOM: www.som.com
Portfolios must be submitted for all design positions (Architecture, Interiors, Planning, etc).Applications without work samples will not be reviewed. Portfolios should be one PDF attachment, 10-20 pages, maximum 5 MB. Submit portfolios as part of your application in the section where the application asks you for your Resume or CV.