#### Position Description: About Lenovo: Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! Who You’ll Work With: Lenovo’s Data Center Group (DCG) provides end-to-end IT solutions and services for organizations at any scale. We empower the Data-Centered to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, Cloud Computing, Analytics and AI, As-A-Service, Edge Computing, and more. What You’ll Do: DCG's Worldwide Marketing is looking for a self-starter with experience building demand generation campaigns and leading engagements with external agencies. This strategic role has the unique privilege of collaborating with cross functional teams and alliance partners to craft compelling messages and to develop go-to-market plans to promote Lenovo’s High Performance Computing solutions. This is an exciting time for marketing within Lenovo DCG. We are looking for the candidate who is energized by conceptualizing and executing multi-channel demand generation campaigns and wants to play a pivotal role in a growing marketing organization. Responsibilities: • Develop a comprehensive lead generation plan across multiple channels to drive sales and revenue growth for the company • Work with alliance partner, external agency and product segment teams to optimize spend, creative, and messaging amongst lead generation vehicles • Build demand generation plan to increase new customer acquisition • Create highly engaging, strategically focused campaigns that spark interest from our target audience • Development of marketing success criteria, with tracking & readout against goals done on a monthly basis • Translate business objectives into marketing tactics • Lead marketing test strategies and methodologies to identify attributes of successful offers, content types, and delivery tactics, and when required, refine strategies based upon findings • Oversee and QA all marketing work streams to ensure all elements of the campaign are accurate prior to launch • Partner with the tele-sales organization to facilitate customer acquisition and opportunity identification • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics • Participate in defining requirements for CRM infrastructure and campaign reporting #### Position Requirements: Basic Qualifications: • Undergraduate degree in Marketing, Communications or relevant field • 5-7 years’ experience and proven track record executing successful B2B direct marketing programs; paid media experience a plus •Demonstrated Demand-Gen capabilities/experience • Familiarity with social media & digital marketing • Strong written and verbal communication skills • Attention to detail • Strong organizational and time-management skills Preferred Qualifications: • MBA • Experience in the High Performance Computing industry or domain Why Lenovo? Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. We are #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrand’s 100 BEST global brands. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. Learn more about why it’s great to work at Lenovo - https://www.lenovobenefits.com/why-join-lenovo We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.