Sr. Associate, Email Marketing HQ-083
*CORPORATE OFFICES - HQ - GLOBAL HQ - Los Angeles, CA 90031 US (Primary)
Group (Job Type)
11460:E-Commerce - Merchandising & Marketing
Want more than just a job? Join Forever 21's Corporate team and showcase your skills while working with our exceptional employees! Position: Sr. Associate, Email Marketing Department: International Ecommerce Reports to: Manager, Web Production Direct Reports: No FLSA Status: Non-Exempt Location: 3880 N. Mission Road Los Angeles, CA 90031 Department Summary: Job Purpose: The Sr. Associate, Email Marketing is responsible for supporting online marketing initiatives for Forever 21 with a primary focus on coding, testing and executing emails across all devices for Forever 21’s international ecommerce businesses. This role will not only work on deliverability and optimization, but also on list growth and audience engagement for seven different regions. Familiarity and experience with email measurement and analysis are mandatory to quantify results. Deliverables: • For multiple international regions, execute and evaluate email activities to communicate Forever 21 seasonal and holiday promotions, new store openings, product campaigns and events • Maintain email marketing calendar that will support key merchandising and promotional strategies • Optimize email relevance and performance with executing segmentation, filters and suppressions • Assess all email creative to ensure messages and imagery is compliant with privacy policies, best practices and F21 content guidelines • Analyze the effectiveness of email campaigns by examining standard campaign success metrics including ROAS and determine necessary adjustments to optimize effectiveness and reduce bounce rates • Responsible for email campaign QA, testing and data integrity with regards to creative content, links and copy • Track competitor email marketing activities and new ESP technology to identify opportunities • Produce weekly and quarterly reporting as well as take next steps to grow and optimize the email performance and improve deliverability
Knowledge, Skills, and Qualifications: • College degree preferred • 2+ years of online marketing experience preferred • Prior experience using web analytics tools such as Google Analytics required • Prior experience working with ESP platforms such as Salesforce highly desired • Prior experience with Validity, Return Path required • Must have strong written, verbal and interpersonal communication skills to interact with cross-functional teams • Must have a working knowledge of Microsoft Office – advance knowledge of Excel preferred • Must have strong change management skills • Strong attention to detail mandatory • Must be able to multi-task and possess good time-management At Forever 21, style isn’t dictated…It’s inspired. Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist-prices. U.S. and international locations stay true to the fast-fashion destination’s iconic store aesthetic giving fashion fans all over the globe the unforgettable shopping experience that is the one and only Forever 21. Joining the Forever 21 family means joining an incredible team of talented, passionate and innovative people who work together to bring fashion to everyone, everywhere. We’re always on the lookout for talented individuals eager to thrive in our fast-paced, dynamic environment filled with vast opportunities for career growth and development. This is a place where your ideas become actualized, creativity is encouraged and the possibilities are endless. Forever 21 will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance NO. 184652. Be part of something epic. Be part of Forever 21. Apply today!