Sr. Copywriter - P/SP - Los Angeles at Anheuser-Busch Companies, Inc.

Los Angeles, CA

About the Job

Sr. Copywriter - P/SP - Los Angeles-20010662

Job Function:Marketing

Primary Location:United States-California-Los Angeles

Schedule:Full-time

Job Type:Permanent

Posting Date:Dec 23, 2020

Job Description

Senior Copywriter - Premium / Super Premium

Anheuser-Busch is looking for a Senior Copywriter to join draftLine, the company’s in-house creative agency. After only a few years, draftLine is ranked as a top 5 in-house agency by OneShow and is making headlines with amazing work, from Super Bowl spots to viral sensations.

This person will work on a portfolio of brands including Stella, Estrella, Patagonia, Presidente and more. The ideal candidate has a conceptual mind, strong writing ability and an obsession with internet culture. You will join a vibrant and robust internal creative team supported by insights-driven strategists and data analysts. It’s that sweet spot between agency life and in-house life you’ve been looking for.

It will never get dull. You will flex your creativity on a wide range of assignments, from establishing a social media voice to creating video content and everything in-between. You will work closely with other talented creatives and brand teams to make Anheuser-Busch brands part of the conservation. As a Senior Copywriter – you are the responsible for big, industry shaking ideas.

Responsibilities:

Concept big, integrated campaigns that align with brand briefs.
Ideate big, earned media ideas such as stunts, partnerships and sharable video.
Write for video, OOH, packaging, social, digital and anything else you have an idea for.
Oversee the content creation and execution for multiple Social Channels (FB, Twitter, IG, etc.).
Establish brand voice, brand guidelines and work on other brand strategy assignments.
Mentor and provide feedback to junior-mid level copywriters and designers.
Be all over trending topics so you can help drive impactful creative at the speed of culture.
Be proactive – since we are close to the business, all ideas will always be welcomed and possible!

Job Qualifications

Job Qualifications:

Online Portfolio of inspiring work.
5+ years of agency or publisher experience
360 campaigns or strong digital campaigns
Social media content ideation and creation
Bachelor’s Degree in related field

Skills, Knowledge and Abilities:

Insight to the Hispanic market a big plus.
Spanish speaking is a big plus.
Passion for beer, sports, music, food, entertainment, pop-culture and internet culture.
Brainstorming integrated campaigns (a big idea executed multiple ways).
Optimizing social media posts (language, tone and message) based on audience behavior.
Writing clear, persuasive, original copy.
Scriptwriting and production experience – leading from ideation to pre-pro to post.
Working in close-knit creative partnerships with art directors and other copywriters.
Amending, revising or redeveloping campaigns in response to feedback.
Working on several campaigns at once, under pressure and on tight deadlines.
Understanding brand goals, positioning, market and has general knowledge of competitors.

Along with providing a competitive benefits package, draftLine offers for a collaborative work environment and positive culture for its employees.

About Anheuser-Busch

Budweiser. Bud Light. Stella Artois. Over 19 billion dollar brands, to be exact. But there’s more to us than a portfolio of top notch brands.

We are a company built on a dream. We have a vision that we share with our wholesalers, retailers, consumers and partners. We want to brew great beers that can not only be enjoyed responsibly but which are also created with a low impact on the environment.

We are a company of go-getters dedicated to providing unparalleled quality and results. We take pride in our work, regardless of the task or department. Over 160 years, we’ve grown to operate 15 breweries, 17 distributorships and 23 agricultural packaging facilities across the United States. And our Brewmasters still taste every batch made at every brewery before being packaged and sent to market.

We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed.

At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.

Want to learn more? Visit us at anheuser-busch.com/careers.

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.