Sr. Director of Marketing – Zero Trust Security at Array Networks

Array Networks (www.arraynetworks.com), is looking for a successful Sr. Director of Marketing to join our team. Reporting to the VP of Sales & Marketing, the Marketing Director will play an integral role in launching Array’s zero-trust product line – a new approach to secure access that trades traditional VPN access for a decentralized, application-centric access that emphasizes device and user identity and a seamless end-user experience. Responsibilities include corporate and product marketing, branding, strategic positioning and overseeing multi-channel marketing programs that grow brand awareness, provides a steady flow of leads and measures ROI for marketing programs. The ideal candidate will be self-motivated, resourceful and have impeccable communication and leadership skills. Only qualified candidates will be contacted.

Responsibilities

• Develop and implement a comprehensive and strategically aligned marketing plan
• Prioritize GTM efforts via a thorough segmentation, targeting and positioning process
• Lead PR and analyst relations efforts within the zero-trust network access segment
• Launch a new corporate Web presence with strategic positioning and messaging
• Manage the creation of marketing collateral and sales support tools
• Orchestrate integrated search engine marketing, advertising, direct mail, social media, tradeshows and other campaigns to generate demand and sales leads
• Manage and optimize marketing budget across all services and programs
• Be accountable for measuring and reporting on campaign results
• Enhance CRM and marketing automation processes and technologies
• Conduct research and evaluation of vendor solutions and manage relationships
• Work directly with sales and channel partners to support their efforts
• Manage and motivate team of highly skilled marketing and sales professionals
• Maintain knowledge of marketing trends, developments, and best practices

Job Requirements 

• University degree or college diploma in business and/or technology, MBA preferred
• Minimum of 7+ years of experience in a marketing management position
• Technical proficiency in the areas of networking, security and virtualization
• Exceptional knowledge of marketing strategies, concepts and practices
• Strong project management and performance measurement skills
• Ability to develop strong relationships and work with senior level executives
• Exceptional written and verbal communication skills
• Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
• Solid business acumen, management, and problem-solving skills
• Strong computer skills, with an emphasis on cloud-based sales and marketing tools
• Effective time management, organization, and leadership skills