The Sr. Manager, Copywriting will generate original copy/content, in English for multiple Herbalife Nutrition audiences including Distributors, Preferred Members, Customers and the general public. This role will develop marketing content for different channels (print, video, web), like Distributor tools, websites, blog posts, CRM platforms, email marketing, newsletters, presentations, bios, events and advertising (promotions, product launches, etc.).
The Sr. Manager will support the adaptation and refinement of the Herbalife Nutrition brand voice and apply it to all marketing communications, including Events, Recognition and Sales. The Sr. Manager will work within an existing brand framework while continuing to be creative. This position requires a strong level of familiarity with standard concepts, practices, and procedures related to content creation for marketing and an understanding of WW Marketing standard methodologies. This role will work under some supervision, while also exercising a strong degree of creativity.
This position will report to the Sr. Director, Creative Services.
How you would contribute:
Conceive, develop, and write concepts that fits into Brand/Distributor voice and tone
Develop marketing content across various channels, including Distributor and Customer tools and assets, web (websites, CRM platforms, interactive platforms, email marketing, social media), print and video (short and long format)
Ensure content is engaging, informative, and on strategy, meets the requirements of the creative brief and partner needs, and reflects the company’s brand philosophy
Lead projects from inception through execution and print/posting/distribution, including writing metadata files and defining keywords, search terms, taxonomy, etc.
Ensure all requested edits are compiled, aligned, and incorporated into materials in alignment with the Sr. Director and key partners
Support initiatives, such as storytelling, on an ongoing basis as needed
Lead team meetings as needed in the absence of the Sr. Director
Work with partners at all levels to refine requests and creatives to ensure effective communications
Copyedit and proofread creative materials, reviewing for consistency, accuracy, and clarity
Use traditional proofreader's marks to indicate edits to make clear, concise corrections appropriate to the context and voice of the material
Perform additional duties as assigned
What’s special about the team:
Our team is experiencing a rare opportunity to redefine our structure, our capabilities, and our role in bringing creative leadership closer to the center of our sales and marketing initiatives.
Skills and background required to be successful:
Strong English-writing abilities for both business and creative writing
Ability to multitask, set appropriate priorities, and continuously meet deadlines in a fast-paced environment
Strong customer and results orientation
Ability to prioritize multiple projects to meet copy deadlines and follow required trafficking, review, and approval processes
Strong detail orientation with an eye to catch inaccurate copy
Individual and team orientation
Proficient in MS Office Suite, including Word, Outlook, and PowerPoint
Excellent proofreading experience and familiarity with the AP Stylebook and proofreading marks
Ability to lead multiple mid- to high-profile projects simultaneously
8 years of experience writing in English in a corporate communications environment, advertising agency, or corporate creative services department
Editorial experience across different media
Copywriting for interactive, print, direct mail, new business, event marketing, outdoor and radio advertising
Bachelor’s degree (BA or BS) in communication, literature, journalism, advertising, business, public relations or related field
Health & Wellness important to you? We’ve got you covered with benefits day 1! No waiting time for medical, dental & vision
Need a break? We’ve got your back with generous time off, including paid holidays, compensated volunteer days and extra days for the unexpected
Get your fitness on!! Onsite fitness center, group classes including yoga and bootcamp, free personal training and fitness challenges year-round
Get paid and get moving with our Wellness Incentive Program! Annual employee reimbursement (up to $500) and access to a Wellness Coach
Balance equals a healthy and happy community! We offer flexible work schedule, telecommuting and rideshare options
Like freebies and discounts? Complimentary HN products in our stocked pantries, generous discounts and free HN apparel/accessory giveaways
Planning for the future? 401(k) with company-match, ESPP, tuition reimbursement and online/onsite courses
Want to learn more? Don’t wait, APPLY NOW!
At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.